Zoe Finch Totten’s Campaign to Promote Healthy Living to Corporate America
Posted Jun 01 2010 1:26pm
My health conscious wife recently pointed me in the direction of an article about public health in the latest Fast Company. She knew I would be interested in the piece. The story is about a female entrepreneur, Zoe Finch Totten, who founded an organization called The Full Yield – http://www.thefullyield.com . The Full Yield is working with Corporate America, tackling employee health issues – ailments that can usually be treated though changes in lifestyle. “Until now, most corporate wellness plans have focused on smoking cessation, stress reduction, and exercise. Diets are tougher to change. Yet much of America’s $2.5 trillion annual health-care bill goes to treat type 2 diabetes, heart disease, and obesity, ailments which are largely preventable with changes in diet and exercise.” (Source: Fast Company, June 2010) Finch Totten is currently working with organizations such as Harvard Pilgrim Health Care, John Hancock and the City of Boston. Here’s how the organization describes itself on its website:
“The Full Yield™ Program is designed to help you improve your food choices and your lifestyle, and to reduce your risk of preventable chronic disease. The quality of what you eat contributes daily to thequality of your health, your mood, your energy, your sleep, and how much you weigh. Our 12-month program provides all the support, education, and biometric and behavioral monitoring you need to change how you eat and how you feel, so you can live well today, tomorrow, and as you age.”
It costs a company $750 to enroll an individual employee in The Full Yield. Each participant commits to eating only whole food for three months. The employee takes part in a health assessment and a food survey. Cholesterol, lipid levels, BMI and other biometrics are measured and recorded. “Then, in the first of several phone meetings with a coach, she sets health goals. She’ll receive a pedometer, an activity plan, and access to a Web site with 1,000 recipes and a community forum where the chocolate-starved can commiserate. Finally, in Roche Bros. supermarkets around Boston, she can buy the Full Yield’s first 15 packaged offerings, from yogurt parfaits to Asian noodle salads.” (Source: Fast Company, June 2010)
As a strange coincidence, tomorrow my colleagues and I will be attending the annual meeting of NC Prevention Partners, a client of our dedicated to taking on preventable illnesses by working with employers, hospitals, schools and insurance companies. It is a mission we certainly support! And it is a movement that the healthcare industry ought to embrace. I see an increasing number of hospitals seriously taking on employee wellness initiatives including healthy eating programs. To read on article I recently authored for the Alternative Health Journal on the topic of healthy food programs within hospital, go to http://tinyurl.com/35gx45n .
Post by Dan Dunlop, The Healthcare Marketer