Memorial Hermann Hospital in Houston TX live-tweeted a brain surgery on May 9, 2012. The photo above was a tweet of the tumor when it was first uncovered during the surgery. There is also amazing video … also live-tweeted during the surgery.
Thousands of people watched. Millions more people all over the world heard about this through hundreds of media. And Memorial Hermann Hospital cemented it’s position as a worldwide leader in neurosurgery. All because they were unafraid to try something others were not routinely doing with social media.
I remember the day the media would show up to see your new da Vinci machine peel a grape. Not anymore. Now the public and the media want real experiences. This is a good example.
Here is another way to build your brand. And this way is cheaper and more effective than millions of dollars of advertising. Healthcare marketing can benefit from the publicity that comes from trying a Twittercast. What’s holding you back?