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Will CIOs sit out the opportunity of a lifetime?

Posted Mar 31 2011 5:11pm
Robert Urwiler, CIO of Vail Resorts, the company behind Vail and five other ski resorts, went into a meeting in mid-March with his CEO, Rob Katz, that was scheduled for an hour. It ran almost two. The topic: What to add for the next ski season to the resort's breakthrough smartphone and Web app, EpicMix. Launched this year, the app lets customers do things like see how many vertical feet they skied in a day, brag about their feats with friends on Facebook, and even share their location in real time on the mountain.
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