Today on Mark Schaefer’s blog there’s a great post about why measurement is a must when it comes to social media. He is arguing against a number of social media “authorities” who point out that we “just need to accept the social web as something ubiquitous and necessary,” so why worry about measuring it? I agree with Mark when he points out that this kind of thinking is lunacy! Click here to read the post.
Mark’s blog is called “Grow” and can be found at http://businessesgrow.com. Mark is executive director of Schaefer Marketing Solutions.
Post by Dan Dunlop, The Healthcare Marketer