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Why are Companies Scared of Social Media?

Posted Nov 04 2009 10:03pm

Picture 86 Today in my Digiday: Daily ( http://tinyurl.com/y99r4lp ) email blast there was a short article on the six reasons companies are still scared of social media. If you don’t subscribe to Digiday Daily, it is a great resource and aggregator of information relative to all things digitial: content, publishing, advertising, emerging platforms, social media, and marketing. Check them out online at www.digidaydaily.com.

According to the article by B.L. Ochman, the six reasons why businesses still fear social media include:

  1. Employees will waste time
  2. Haters will damage the brand
  3. Loss of control of the brand
  4. Expense involved
  5. Fear of being sued
  6. Fear of stock prices being impacted negatively, and/or fear of revealing corporate secrets

Post by Dan Dunlop, The Healthcare Marketer

Picture 86 Today in my Digiday: Daily ( http://tinyurl.com/y99r4lp ) email blast there was a short article on the six reasons companies are still scared of social media. If you don’t subscribe to Digiday Daily, it is a great resource and aggregator of information relative to all things digitial: content, publishing, advertising, emerging platforms, social media, and marketing. Check them out online at www.digidaydaily.com.

According to the article by B.L. Ochman, the six reasons why businesses still fear social media include:

  1. Employees will waste time
  2. Haters will damage the brand
  3. Loss of control of the brand
  4. Expense involved
  5. Fear of being sued
  6. Fear of stock prices being impacted negatively, and/or fear of revealing corporate secrets

Post by Dan Dunlop, The Healthcare Marketer

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