Today in my Digiday: Daily ( http://tinyurl.com/y99r4lp ) email blast there was a short article on the six reasons companies are still scared of social media. If you don’t subscribe to Digiday Daily, it is a great resource and aggregator of information relative to all things digitial: content, publishing, advertising, emerging platforms, social media, and marketing. Check them out online at www.digidaydaily.com.
According to the article by B.L. Ochman, the six reasons why businesses still fear social media include:
Employees will waste time
Haters will damage the brand
Loss of control of the brand
Fear of being sued
Fear of stock prices being impacted negatively, and/or fear of revealing corporate secrets