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Video: Marc Monseau on How Johnson & Johnson Uses Twitter

Posted Jan 07 2010 10:30pm

How J&J Joined the Twittersphere video_monseau1
Marc Monseau, Johnson & Johnson

(14 minutes) watch video

  • How to establish legal and regulatory “guard rails”
  • The importance of an online personality
  • How did a 120 year old conservative company become a Twitter innovator?
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