Like any other professional conference this year's American Association of Critical Care Nurses (AACN) National Teaching Institute & Critical Care Exposition (NTI) is packed with the latest patient care technology, equipment, supplies, and education resources for both staff and patients. When you add 9000 conference attendees, it gets a little crowded.
Pens galore for the taking, ID badge holders in every corner of the exhibit area, and oodles of single serving chocolate in bowls on almost every counter just there for the taking. The prized and expensive items such as scissor packets and clogs were only given to those who completed a specific number of informational sessions with some of the vendors.
Some take issue to this type of advertising stating that this routine set up of elaborate displays that are shipped to the conference site along with company and product representatives which are flown in, in many cases add needless cost to health care.
How much money is spent by healthcare product manufacturers each year in this type of venue? How much of this cost to companies is passed on to the the healthcare consumer? Some see this as needed advertising, some see this as a way of educating healthcare professionals about recent advances in healthcare product technology so practice changes can be made. This subject is clearing polarizing for some. What are your thoughts?