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Using Social Media for Hive Marketing

Posted Jan 17 2010 12:00am

Okay, this post falls under the category of shameless self-promotion packaged within useful content. In the past I’ve written about Hive Marketing; it’s the practice of taking a small group of brand advocates and activating them on behalf of the organization. You bring them together in a group, allow them to share information with others who share their love for the brand, and give them the tools to go forth and serve as brand ambassadors. Ideally, these energized supported leave the hive and create buzz in the community, spreading the word about your organization. To read an earlier post on Hive Marketing, go to

In the January 2010 issue of Healthcare Marketing Advisor, there’s an article written by Mark Shelley and myself about this notion of Hive Marketing and how your organization can use social media vehicles to energize brand advocates. The article gives extremely practical information for how to use LinkedIn, Facebook and Twitter to leverage the power of your supporters. Our message is simple: it is not enough to have members of your network speaking to each other. You want to empower them to leave the hive and create buzz about your organization.

Check out this practical look at social media by going to to download the latest issue of HMA.

Post by Dan Dunlop, The Healthcare Marketer

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