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Use “Celebrity” Endorsements to Drive Patient Volume

Posted Nov 16 2011 7:23am
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Posted by: on Nov 16, 2011 |

Here is an article via Huffington Post about celebrity endorsments on Twitter. Believe it or not, this is an important topic for healthcare marketers.

Consumer marketers have successfully used celebrities to sell just about anything. As an example, we all know that Ashton Kutcher has sold a pile of Nikon cameras.  Getting someone, anyone,  famous to tweet can drive measurable business. Heck, even Snoop Dogg is selling Toyota mini-vans. Don’t ask me why, it makes no sense to me. But we know it is working because the tweets carry a link to measured response.

Why am I even mentioning this? Because you know more celebrities than you think you do. It all depends how you define “celebrity.” Especially when it comes to the Internet.

An “Internet celebrity” is someone who has a large audience of loyal followers. Blogging and social media is dominated by moms 25 – 45, many whom you serve. A some of those women are likely to have thousands of loyal followers. How many would be willing – if simply asked – to tweet or post something positive about their experience with your doctors or organization? More than you think.

Bariatric patients will tweet before and after pictures. Mom’s will talk about success stories related to pediatric issues. Women will talk about gynecological health. Wives will tweet about their husband’s successful cardio procedure.

This is all HIPAA safe because a patient can discuss anything they want to on their own account.

Rather than you putting out self-serving content about yourselves on Twitter or Facebook, you can instead leverage your message by allowing someone with and already established audience else to brag about you. That is much easier than trying to build a loyal following of your own.

I am telling you - celebrity endorsement tweets drive hospital business - you just don’t realize how many celebrities you already know.

How can your organization leverage the “celebrities” you serve in order to increase patient volume and build a more loyal following through others?

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