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Upcoming Webinar: The Future of Service Line Marketing

Posted Nov 19 2012 5:31am

I will be participating in a HealthLeaders Webinar on November 29th titled Future of Service Line Marketing: New Tactics, New Tools

Here’s the description of the session:

When it comes to service lines, healthcare marketers are challenged not only to get their message to consumers in a highly competitive and crowded marketplace, but also to balance the needs of the organization and individual physicians with limited marketing dollars.

Join WellStar Health System, Cooper University Hospital, and Jennings as they explore how to use data to prioritize service line marketing dollars and gain physician buy-in.

  • Prioritize what type of tactics to spend your marketing dollars on
  • Improve service line marketing to physicians
  • Balance the organizational brand vs. service line brand

We will have 45 minutes of presentation/case study followed by 45 minutes of interview/roundtable/discussion/Q&A.

  • Balancing hospital and service line brands
  • Integrating physicians into the marketing program
  • The future of service line marketing
  • Live Q&A (Customize this webcast! Pre-submit your questions.)

Jill Sayre Lawlor, vice president of marketing and community outreach, Cooper University Hospital
Jill Sayre Lawlor is vice president of marketing and community outreach for Cooper University Hospital located in Camden, N.J. She serves as the senior marketing executive providing leadership in developing and implementing marketing plans for service lines and programs throughout the health system.
With a multimillion-dollar budget, she has responsibility for allocating resources at this nonprofit, 600-bed academic medical center, which serves the eight southern counties of New Jersey. Prior to joining Cooper, Lawlor served as executive vice president of Winning Edge Communications in Princeton, N.J

Dan Dunlop, president, Jennings
Dan Dunlop is a principal of Jennings, a leading healthcare marketing and consumer engagement firm. He is a healthcare marketer, blogger, author, and sought-after speaker. Dunlop regularly serves on the faculty of national and regional healthcare conferences, including the Society for Healthcare Strategy and Market Development, the National Healthcare Marketing Strategies Summit, the AAMC Professional Development Conference, and the Physician Strategies Summit. He has been designated a top healthcare marketing contributor by and a Top Health Blogger in Wellsphere’s Healthcare Industry & Policy Community. He serves on the national advisory board of HealthLeaders’ Healthcare Marketing Advisor and is a contributor to Ragan’s HealthCare Marketing & Communication News.

Kim Menefee, senior VP, WellStar Health System
Kim Menefee is senior vice president of public and government affairs for WellStar Health System, one of the Southeast’s largest nonprofit health systems and the fifth most integrated healthcare delivery system in the country. In her 20-year career at WellStar, she has served in a variety of leadership capacities, including leading brand development and marketing initiatives, lobbying and government relations efforts, community programming, and development of a customer service initiative and physician liaison team.

I hope you can join us. For more information or to register for the Webinar, click here .

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