Upcoming Seminar: The Power of Branding: Using Your ‘Brand’ to Make a Difference for Yourself and Your Organization
Posted Jan 21 2011 11:56am
The APTA has invested much time and energy into the development of a consistent PT brand that will help the physical therapy profession move forward toward Vision 2020. This brand initiative will help to bring agreement and consistency to the image that we portray to those that use PT services, those that refer to PT’s, and those that pay for the services PT’s provide.
Though the leadership of the APTA is essential to the development of a strategic “PT brand”, just as vital is the understanding that the PT brand lives and breathes among every individual who carries the PT designation. From hospital staff, to practice owners, to educators and administrators – WE are the PT brand, and we hold infinite power in our ability to shape the destiny of ourselves and our profession.
To the private practice owner, the ability to control their brand has immediate economic implications. To the acute care PT, the ability to control their brand will shape the services they are expected to provide within their job description. To PT educators and administrators, the ability to control the PT brand means the ability to secure the resources necessary to conduct important research and to allow for necessary growth of services and programs. Examples are endless.
The PT profession exists in the midst of aggressive competition in the marketplace, and the implications for every PT among us are not limited to geography, economic class, or clinical specialty. We must understand the basics of why branding is important to PT’s and the entire profession, and specifically what PT’s can do to protect our livelihoods, our clinical scope of care, and ultimately our future.
The issues faced by PT’s at all levels of care in the U.S.
The importance and theory behind brand development.
How professional image and brand contributes to (and can ultimately detract from) the issues PT’s face.
The practical steps that PT’s can take both as a profession as well as individually to mitigate these issues through the development of a “clear and consistent” professional brand.
At the end of the session, participants will be able to:
Understand the main issues facing PT professionals that significantly impact scope, reimbursement and general perception within the U.S. healthcare model.
Understand the basics of image and brand development.
Understand how professional image and brand contributes to, and may ultimately mitigate, the issues faced in the physical therapy profession.
Understand the practical steps that PT’s can take both as a profession as well as individually in order to develop a ‘clear and consistent’ professional brand.
Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to present “The Power of Branding: Using Your ‘Brand’ to Make a Difference for Yourself and Your Organization” at the American Physical Therapy Association’s Combined Sections Meeting . Tannus’ presentation is scheduled for Friday, February 11th, 4:00 – 6:00PM CST, at the Ernest N. Morial Convention Center in New Orleans, Louisiana.