If you follow my healthcare marketing blogs, you know that I am passionate about social media and the social web. Well, I’ve decided to lead a freewebinar for healthcare marketing professionals, giving my perspectives on social media. I’ll try to cover as much ground as possible in an hour. See details below.
Demystifying Social Media and Making it Relevant to Healthcare. Join me for a free Webinar on Thursday, August 27, 2009 Time: 10:00 AM EDT Space is limited. Reserve your Webinar Seat Now at: Register Now
The presentation provides a strategic pathway to follow as you lead your institution into the world of engagement marketing and marketing via social media. Plus it will answer two important questions: What steps should you take to bring along the administrators in your hospital? And what considerations should go into your social media marketing plan?
We will also develop the rationale for why hospitals and medical centers should be involved in social media, giving you the information you need to get started. We’ll cover Facebook, Twitter, Ning, WordPress, Blogger, YouTube, ICYou video and more.
I have delivered this same presentation at the Spring 2009 CHPRMS conference and via a webinar for members of the New England Society of Healthcare Communications (NESHCo).
———————————————————————— The host of the webinar is Dan Dunlop (that’s me), President and CEO of Jennings, a healthcare advertising, branding and marketing firm based in Chapel Hill, North Carolina. Audiences enjoy Dan’s unique combination of healthcare marketing experience, real-world stories, and engaging presentation style. In addition to speaking at conferences (SHSMD, CBM, AAMC, NESHCo, CHPRMS), he is a frequent guest lecturer on topics of branding and marketing at the University of North Carolina School of Public Health, Duke University Markets & Management Program, and UNC’s Kenan Flagler Graduate School of Business. Dan serves on the national advisory board of Healthcare Marketing Advisor, a HealthLeaders Media publication. ————————————————————————