UnitedHealthcare Expands Their Cheap Hearings Aids Subsidiary With Marketing To Add More Profits To the Corporate Bottom Line an
Posted Jul 24 2013 12:31pm
If you read here often enough then you know United has more subsidiaries than Carter has pills as the old saying goes. I do these posts so people are aware when they spend their money today so they have an idea as to what big conglomerate benefits with profits to their bottom line. The article states provided via Optum, which is a “tiered” subsidiary of United. Back in October of 2011 we had this with seniors by way of claims/billings/contracts basically getting a free hearing aid if they signed up for a certain United Healthcare policy.
The company distributing the hearing aids is a subsidiary United created to market and sell them, tiered subsidiaries again. So if you sign up for a policy and buy a hearing aid they win twice if you will with getting more money from you.
The devices come from China and by the way here’s another United subsidiary, a company in China working to promote Chinese drugs and devices worldwide to include the US. I3 is a company owned by Minnetonka-based UnitedHealth's technology division and is located in Shanghai. In 2011 i3 sold part of their clinical trials business (yes they were in that too) but kept ChinaGate.
Many employer plans with United already offer the Chinese manufactured hearing aids as well. Again especially today it’s interesting to know where your bottom line dollars go and to where shareholders benefit based on your purchases. In other United news they are suing the city of Birmingham over a contract award and as we all know they sued DOD to get a chunk of the Tri-Care contract. You know if those folks are not under contract with United, they can’t get access to the “cheap hearing aids” (grin).
Who knows if this will be the next marketing push to get more folks to buy policies or will the company sign contracts with all the other major insurers to sell their hearing aids? I’m sure they will run their business analytics to see which path will generate more money and profits before making such decisions. If you go back to the out of network data base that Ingenix( now OptumInsights) had to short pay doctors and hospitals that went on for 15 years and ended in lawsuits, all the other insurers paid United to license it to increase their profits, so who knows. If the other insurers complain about a marketing edge here, well they cut them in right? An AMA subsidiary makes money selling software analytics developed by a United subsidiary too and the AMA were the ones who filed the class action suit against Ingenix so strange bed fellows at time and it all goes back to money.
We also have a subsidiary of United building the new federal data hub, as United bought the company two weeks after HHS awarded the contract so there’s a lot of buying up government contractors going on here too. All of the tiered subsidiaries allows big conglomerate to “hide under the public radar today”.
High-tech, custom-programmed hearing aids are now available at affordable prices – starting at just $649 each – to people enrolled in UnitedHealthcare vision benefit plans, including employer-sponsored and individual policies.
Hearing aids can often cost thousands of dollars, but UnitedHealthcare’s new discount program enables its vision plan participants to save hundreds of dollars on hearing aids by purchasing them for as low as $649 each*. The discount program already has been available to people enrolled in many UnitedHealthcare medical plans, including employer-sponsored, individual and Medicare Advantage plans, as well as Medicare Part D plans. Some UnitedHealthcare Medicare plan customers pay no out-of-pocket costs for the hearing aids.