The answer is defenitive. Most of the people have never heard about them. Ninety-four percent of U.S. consumers have never heard of Web-based productivity suite alternatives. A mere 0.5 percent have substituted Web-based productivity suites for desktop software such as Microsoft Office.
What we can learn from that concerning the health 2.0 sector? :
Its going to be long journey. We have to face with "two steps barrier":
1. The attention barrier of the general public 2.The attention barrier of the professionals ( especially physicians and researchers).
Why is it "two steps"?
The answer is found in the history of technology/web. Physicians by definition are "late adaptors".
Business developement strategy:
1. The sectors of the consumers are maybe more attractive for the short time. 2. To act and manage your medical 2.0 platforms ( for professionals) with deep breath (and maybe pocket) and ability for making strategic decisions whuch serves you for the long term.
The answer is defenitive. Most of the people have never heard about them. Ninety-four percent of U.S. consumers have never heard of Web-based productivity suite alternatives. A mere 0.5 percent have substituted Web-based productivity suites for desktop software such as Microsoft Office.
What we can learn from that concerning the health 2.0 sector? :
Its going to be long journey. We have to face with "two steps barrier":
1. The attention barrier of the general public
2.The attention barrier of the professionals ( especially physicians and researchers).
Why is it "two steps"?
The answer is found in the history of technology/web.
Physicians by definition are "late adaptors".
Business developement strategy:
1. The sectors of the consumers are maybe more attractive for the short time.
2. To act and manage your medical 2.0 platforms ( for professionals) with deep breath (and maybe pocket) and ability for making strategic decisions whuch serves you for the long term.