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Twitter Transcipt from Day 1 of #HCMS12 in Orlando

Posted Apr 30 2012 7:21am

Below is the twitter transcript from Day One of the Healthcare Marketing Strategies Summit 2012 in Orlando. The transcript begins with some stats from Hashtracking.com (Impressions and Reach). You should expect a lot more action on Twitter tomorrow when the conference is truly rolling in high gear. I’ve noticed in the past that many people don’t arrive until late Sunday afternoon, even though the sessions begin at 1pm on Sunday. More tomorrow…

#hcms12
— All Tweets
2012-04-29 to 2012-04-30

Tweet Reports

@shungerford: RT @chrisboyer: Make sure to catch @IntervalChris tomorrow (9am) at #hcms12 – he’s doing a Joe Public Doesn’t Care about your Hospital workshop
April 29, 2012, 1:57 am
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@ahaval: RT @chrisboyer: Make sure to catch @IntervalChris tomorrow (9am) at #hcms12 – he’s doing a Joe Public Doesn’t Care about your Hospital workshop
April 29, 2012, 1:59 am
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@ahaval: @IntervalChris really looking forward to meeting you at #hcms12
April 29, 2012, 2:00 am
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@cpriester: Great read! MT @chrisboyer: catch @IntervalChris tmro (9am) at #hcms12 – he’s doing a Joe Public Doesn’t Care about your Hospital workshop
April 29, 2012, 2:09 am
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@chrisboyer: @ahaval hey – you’re at #hcms12? Also come see me & @IntervalChris speak on Monday about breaking the rules of website design
April 29, 2012, 2:14 am
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@kevinstejskal: Thanks for the follow Ahava Leibtag (@ahaval). Looking forward to having a content strategy conversation during #hcms12
April 29, 2012, 2:59 am
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@dandunlop: Heading to #hcms12 (@ Raleigh-Durham International Airport (RDU) w/ 14 others) http://t.co/rORlgDHS
April 29, 2012, 11:04 am
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@deanberg: Looking forward to #hcms12 tweets! Wish I was there | The Build Up to #HCMS12: Pre-Conference Tweets http://t.co/mh82aPCd
April 29, 2012, 11:27 am
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@chrisboyer: Reminder to those already at #hcms12, come learn from @intervalchris about how to transform your marketing efforts – 9am, Plaza II.
April 29, 2012, 12:07 pm
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@TripBuilder: Three dimensional patient marketing tools. Your brochure is a thing of the past. http://t.co/ZsJNlLrJ #hcms12 #hcsm #shsmd
April 29, 2012, 1:01 pm
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@chrisboyer: @IntervalChris os kicking off his “Joe Public Doesn’t Care About Your Hospital” workshop at #hcms12
April 29, 2012, 1:02 pm
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@jessicascarlson: Excited to become a healthcare marketing change agent with @IntervalChris! #hcms12
April 29, 2012, 1:10 pm
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@chrisboyer: @IntervalChris making the magic happen this morning in Orlando at #hcms12 http://t.co/PNfyPEDl
April 29, 2012, 1:10 pm
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@chrisboyer: @intervalchris: One of the drivers that are forcing us to change our marketing efforts: the empowered consumer. #hcms12
April 29, 2012, 1:10 pm
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@chrisboyer: @IntervalChris: there are more choices for the consumer in healthcare: competition, physician-owned ASC’s, mini clinics, retail #hcms12
April 29, 2012, 1:12 pm
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@chrisboyer: @intervalchris: Plus, the consumer has more skin in the game (i.e. has to pay more money) #hcms12
April 29, 2012, 1:14 pm
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@chrisboyer: @intervalchris is quoting @dandunlop: how we are going to engage with patients is going to fundamentally change #hcms12
April 29, 2012, 1:17 pm
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@chrisboyer: @IntervalChris: there is increased scrutiny of how hospitals spend their marketing dollars (external and internal) #hcms12
April 29, 2012, 1:20 pm
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@chrisboyer: @intervalchris’ “Joe Public Doesn’t Care About Your Hospital” book Kindle version available to purchase here: http://t.co/iyYtivVw #hcms12
April 29, 2012, 1:30 pm
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@chrisboyer: @IntervalChris: Plugging http://t.co/AlBXWHhI (the Onion of healthcare marketing) – it’s a must read! #hcms12
April 29, 2012, 1:33 pm
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@chrisboyer: @IntervalChris: hospital’s are a “low interest” category to consumer (like law firms and funeral homes) – consumers just don’t care #hcms12
April 29, 2012, 1:38 pm
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@jessicascarlson: Joe Public on doctors being board certified (as told by @intervalChris) – “Well I hope so!” #hcms12
April 29, 2012, 1:43 pm
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@chrisboyer: RT @chrisboyer: @IntervalChris: hospitals are not Coca-cola; we don’t have huge marketing budgets (nor mass-appeal) #hcms12
April 29, 2012, 1:44 pm
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@chrisboyer: RT @jessicascarlson: Joe Public on doctors being board certified (as told by @intervalChris) – “Well I hope so!” #hcms12
April 29, 2012, 1:44 pm
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@calvinhp: time to go pickup our last incoming #sixie at #MCO and get setup for #HCMS12, see you all there!
April 29, 2012, 1:46 pm
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@chrisboyer: @IntervalChris: change the way u message to being more relevant: joint pain vs. joint surgery, weight loss instead of weight surgery #hcms12
April 29, 2012, 1:48 pm
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@chrisboyer: @IntervalChris: just like the NRA says “guns don’t kill people, people do,” awards don’t kill HC marketing, marketers do #hcms12
April 29, 2012, 1:51 pm
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@jessicascarlson: @IntervalChris says search engine marketing is the first thing we should be doing, yet 80% of hospitals have never used it. #hcms12
April 29, 2012, 1:53 pm
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@chrisboyer: @edbennett’s blog (that @IntervalChris mentioned) is found at http://t.co/OAi0mqyc #hcms12
April 29, 2012, 1:53 pm
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@chrisboyer: For those of you at @IntervalChris “Joe Public”workshop today, come see us present on good website design tomorrow at #hcms12
April 29, 2012, 1:56 pm
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@chrisboyer: @IntervalChris quotes @karencorrigan – less than 25% of hospitals have marketing integrated as a core business competency #hcms12
April 29, 2012, 1:59 pm
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@chrisboyer: @IntervalChris: avoid politically-driven marketing (many of these marketing efforts are ineffective) #hcms12
April 29, 2012, 2:01 pm
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@dandunlop: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm http://t.co/QO0hJ1t5
April 29, 2012, 2:02 pm
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@chrisboyer: RT @dandunlop: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm http://t.co/qRzlFEoT (thanks, Dan!)
April 29, 2012, 2:03 pm
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@chrisboyer: Here’s @IntervalChris blog post on left-side/right-side of the menu marketing: http://t.co/HVqCuLZo #hcms12
April 29, 2012, 2:06 pm
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@chrisboyer: Here’s a big-one from @IntervalChris: we need to stop listening to patients and doctors when it comes to our marketing #hcms12
April 29, 2012, 2:07 pm
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@jessicascarlson: RT @chrisboyer: Here’s @IntervalChris blog post on left-side/right-side of the menu marketing: http://t.co/HVqCuLZo #hcms12
April 29, 2012, 2:09 pm
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@DigMedCom: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm h… http://t.co/ceNPh1c7 #hcsmin
April 29, 2012, 2:10 pm
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@dandunlop: RT @chrisboyer: @intervalchris is quoting @dandunlop: how we are going to engage with patients is going to fundamentally change #hcms12
April 29, 2012, 2:13 pm
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@chrisboyer: I love @IntervalChris concept of “zombie brands” – hospitals that have a brand that’s out there, but not controlled – do u have 1? #hcms12
April 29, 2012, 2:14 pm
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@GwaltneyLee: Looking like a great time so far at #hcms12 with the first workshops. Will have to miss the conference this time to focus on family.
April 29, 2012, 2:15 pm
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@chrisboyer: @IntervalChris a brand strategy is different than a “brand book” – it’s an active way a hospital will control their branding efforts #hcms12
April 29, 2012, 2:16 pm
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@jenningshealth: RT @chrisboyer: RT @dandunlop: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm http://t.co/qRzlFEoT (thanks, Dan!)
April 29, 2012, 2:16 pm
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@chrisboyer: I can’t tweet enough about @IntervalChris’s position on measurement – measure, measure, measure your marketing #hcms12
April 29, 2012, 2:20 pm
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@chrisboyer: @IntervalChris hospitals should spend 10% of their marketing budget on measurement #hcms12
April 29, 2012, 2:25 pm
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@DigMedCom: RT @dandunlop: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm http://t.co/sCDrxZtR (thanks, Dan!): R… http://t.co/nlHNl4IC #hcsmin
April 29, 2012, 2:28 pm
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@DigMedCom: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm http://t…. http://t.co/ceNPh1c7
April 29, 2012, 2:54 pm
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@DigMedCom: RT @dandunlop: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm http://t.co/sCDrxZtR (thanks, Dan!): RT @dandu… http://t.co/nlHNl4IC
April 29, 2012, 2:54 pm
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@chrisboyer: workshopping about measurement with @IntervalChris at #hcms12 – make sure to read his book about measurement: http://t.co/Xtzp8ukS
April 29, 2012, 2:56 pm
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@drmikesevilla: RT @chrisboyer: I can’t tweet enough about @IntervalChris’s position on measurement – measure, measure, measure your marketing #hcms12
April 29, 2012, 2:57 pm
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@chrisboyer: Here’s another resource: “Marketers Guide to Measuring ROI” by David Marlowe: http://t.co/exKWxFGW – a must-get book #hcms12
April 29, 2012, 2:59 pm
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@chrisboyer: @IntervalChris: the CFO is seen as the enemy because they hold us accountable. We marketers should WANT to be held accountable #hcms12
April 29, 2012, 3:01 pm
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@chrisboyer: @IntervalChris: advertising is not an end – it’s a means to an end #hcms12
April 29, 2012, 3:04 pm
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@chrisboyer: Now workshopping breathing life into zombie brands. Be sure to read @IntervalChris’s whitepaper “Brnad Hope” http://t.co/t55uiJb8 #hcms12
April 29, 2012, 3:31 pm
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@chrisboyer: Now workshopping breathing life into zombie brands. Be sure to read @IntervalChris’s whitepaper “Brand Hope” http://t.co/t55uiJb8 #hcms12
April 29, 2012, 3:32 pm
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@dandunlop: MT @chrisboyer: @IntervalChris: the CFO is seen as the enemy because they hold us accountable. We should WANT to be held accountable #hcms12
April 29, 2012, 3:33 pm
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@dandunlop: MT @chrisboyer: Love @IntervalChris’ concept of “zombie brands” – hospitals that have a brand that’s out there, but not controlled #hcms12
April 29, 2012, 3:35 pm
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@ahaval: @nicolaziady #hcms12
April 29, 2012, 3:41 pm
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@spaley: Everyone enjoying the mobile app for #HCMS12 developed by @sixfeetup? http://t.co/N6KTTZtO
April 29, 2012, 3:50 pm
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@CowsInTrees: We’re excited to be in sunny Orlando for the 17th National Summit on Healthcare Marketing Strategies. #hcms12
April 29, 2012, 3:54 pm
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@brightwhistle: Excited to see things starting up here in Orlando at the Healthcare Marketing Strategies Summit #hcms12
April 29, 2012, 3:55 pm
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@kassipr: RT @brightwhistle: Excited to see things starting up here in Orlando at the Healthcare Marketing Strategies Summit #hcms12
April 29, 2012, 3:56 pm
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@spaley: With @sixfeetup at their #hcms12 booth. http://t.co/ApjEZnW7
April 29, 2012, 4:00 pm
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@crlganz: RT @spaley Everyone enjoying the mobile app for #HCMS12 developed by @sixfeetup? http://t.co/hoW6vsZL
April 29, 2012, 4:02 pm
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@gkarlberg: #hcms12
April 29, 2012, 4:03 pm
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@kassipr: With @AimeeDRomero at #hcms12 already meeting great people and learning!
April 29, 2012, 4:06 pm
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@dandunlop: Getting ready for @stremcha’s presentation at #hcms12 – Leveraging Brand to Drive Home Generosity. #hcsm #hcmktg
April 29, 2012, 4:58 pm
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@spaley: Just met the head of marketing at the hospital my kids and I were all born! #HCMS12
April 29, 2012, 4:59 pm
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@dandunlop: Now presenting at #HCMS12: @stremcha and Bjorn Gunnerud. children’s Hospital and Clinics of Minnesota | #hcsm #hcmktg
April 29, 2012, 5:04 pm
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@jessicascarlson: Packed room for @karencorrigan’s presentation on preparing marketing teams for the future! #hcms12
April 29, 2012, 5:05 pm
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@bobbiebbing: Learning about our Hospital’s intranets systems. Excited since we will soon be planning ours. #hcms12
April 29, 2012, 5:06 pm
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@dandunlop: #hcms12 – Great to have a session of fundraising and development! First nugget – “Zig when others Zag.” @stremcha and Bjorn Gunnerud
April 29, 2012, 5:07 pm
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@jon_ellison: @bobbiebbing just built an intranet with an FB style news feed for a hospital in N.C.! EMPLYS upload pics and news. SO cool. #hcms12
April 29, 2012, 5:12 pm
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@jessicascarlson: @karencorrigan “digital media fluency is no longer optional.” Web, social and mobile technologies require new skills. #hcms12
April 29, 2012, 5:14 pm
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@dandunlop: #hcms12 – @stremcha Pressure on the Foundatin side to bring in more revenue. Leads to an imperative for change.
April 29, 2012, 5:15 pm
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@jon_ellison: @karencorrigan @jessicascarlson Glad to see Norfolk represented! Ghent rocks. #hcms12
April 29, 2012, 5:15 pm
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@CowsInTrees: Sitting in a great panel on preparing 4 future in health care w/ @uihealthcare @pennmedicine & @metrohealthcle. Are you prepared? #hcms12
April 29, 2012, 5:16 pm
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@jakepoore: Thank you Healthcare Executive Forum, for allowing me to share patientexperience strategy blueprints at #hcms12 : you have a great team
April 29, 2012, 5:17 pm
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@calvinhp: Kicking off a great event #HCMS12 (@ Healthcare Marketing Strategies Summit 2012) http://t.co/nUiaBKKn
April 29, 2012, 5:19 pm
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@crlganz: Learning about intranets at #hcms12
April 29, 2012, 5:20 pm
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@dandunlop: #hcms12 – At Childen’s Hospitals of Minnesota, there was a lack of integration between mktg and development. Same at your org? @stremcha
April 29, 2012, 5:20 pm
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@jessicascarlson: New marketing capability and skill needed: Real-time responsiveness. #hcms12
April 29, 2012, 5:20 pm
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@hjluks: RT @dandunlop: #hcms12 – At Childen’s Hospitals of Minnesota, there was a lack of integration between mktg and development. Same at your org? @stremcha
April 29, 2012, 5:22 pm
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@MeredithGould: @chrisboyer Thanks for the great tweets from –> #hcms12
April 29, 2012, 5:23 pm
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@juliomayol: RT @dandunlop: #hcms12 – At Childen’s Hospitals of Minnesota, there was a lack of integration between mktg and development. Same at your org? @stremcha
April 29, 2012, 5:23 pm
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@dandunlop: #hcms12 – Conducted an agency review. Hired an agency that understands moms (not healthcare). Session by @stremcha and Bjorn Gunnerud
April 29, 2012, 5:23 pm
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@TenAdams: Creation of Exceptional Experiences. Signature Moments #hcms12
April 29, 2012, 5:24 pm
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@bobbiebbing: Great idea on intranet. The ONE place you can go to get news/info, instead of fragments of information through multiple venues. #hcms12
April 29, 2012, 5:25 pm
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@jakepoore: @karencorrigan (patient says) “The brand experience starts long before you take my temperature” #hcms12
April 29, 2012, 5:26 pm
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@crlganz: Why build an intranet? Health professionals, faculty and employees are looking for “one place to go for information” #hcms12
April 29, 2012, 5:26 pm
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@kassipr: @MassMediaHealth live at #hcms12. Stay tuned for tips and information from @AimeeDRomero and @kassipr
April 29, 2012, 5:28 pm
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@kassipr: RT @jakepoore: @karencorrigan (patient says) “The brand experience starts long before you take my temperature” #hcms12
April 29, 2012, 5:28 pm
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@dandunlop: #hcms12 – Children’s Hospitals and Clinics of Minnesota – TV campaign using actualities from physicians. In the moment. Powerful. @stremcha
April 29, 2012, 5:32 pm
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@spaley: Standing room only! “@jessicascarlson: @spaley It’s marketing strategy session with Karen Corrigan and others. The long one!” #HCMS12
April 29, 2012, 5:32 pm
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@AimeeDRomero: Avoid the”arms race” if trying to outspend competitors. Winning is about strategy and innovation. #hcms12 @kassipr @massmediahealth
April 29, 2012, 5:33 pm
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@dandunlop: Jesse Stremcha emphasizing the importance of Authenticity – Conveyed through their TV campaign and SM – #hcms12 | @stremcha
April 29, 2012, 5:34 pm
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@strategylynn: To succeed in future, #hcmktg must be more strategic, better focused, endlessly focused, & faster. #hcms12 Suzanne Sawyer #PennMed CMO
April 29, 2012, 5:36 pm
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@spaley: Marketers need to be at the nexus of analytics and creativity. #HCMS12
April 29, 2012, 5:37 pm
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@abstractedge: RT @spaley: Marketers need to be at the nexus of analytics and creativity. #HCMS12
April 29, 2012, 5:37 pm
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@dandunlop: “We’re fundraising for the stuff that takes us from an okay hospital to being a world class hospital.” @stremcha #hcms12
April 29, 2012, 5:38 pm
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@karencorrigan: Happy to be at #hcms12 and presenting with Suzanne Sawyer, Ellen Barron and Phyllis Marino on Future of #hcmktg.
April 29, 2012, 5:39 pm
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@jessicascarlson: @pennmedicine’s web team is called “interactive marketing and digital strategy” – i like! #hcms12
April 29, 2012, 5:39 pm
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@dandunlop: #hcms12 – Publicly thanking donors is not a only a feel good oppty for donors, but serves as a reminder to potential donors. #hcms12
April 29, 2012, 5:40 pm
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@KathyDivis: RT @jakepoore: @karencorrigan (patient says) “The brand experience starts long before you take my temperature” #hcms12
April 29, 2012, 5:40 pm
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@calvinhp: RT @spaley: Marketers need to be at the nexus of analytics and creativity. #HCMS12
April 29, 2012, 5:40 pm
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@calvinhp: RT @crlganz: Why build an intranet? Health professionals, faculty and employees are looking for “one place to go for information” #hcms12
April 29, 2012, 5:41 pm
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@jon_ellison: RT @karencorrigan: Happy to be at #hcms12 and presenting with Suzanne Sawyer, Ellen Barron and Phyllis Marino on Future of #hcmktg.
April 29, 2012, 5:42 pm
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@dandunlop: “Think of donor relationships as marriages. It helps to add vitality to the relationship with surprises periodically.” @stremcha #hcms12
April 29, 2012, 5:42 pm
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@kassipr: Give your team permission to be creative and encourage them to create signature moments for your patients @MassMediaHealth #hcms12
April 29, 2012, 5:42 pm
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@bobbiebbing: Great idea triggered from #hcms12. Create internal campaign on body language.People don’t realize what body language says to a patient.
April 29, 2012, 5:42 pm
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@dandunlop: @karencorrigan Tweeting while presenting! I’m impressed. Hi Karen. #hcms12
April 29, 2012, 5:43 pm
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@karencorrigan: Love the ‘strategic implementation’ #hcmktg positions at #PennMed. #hcms12 Suzanne Sawyer in Future of Healthcare Marketing.
April 29, 2012, 5:43 pm
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@strategylynn: To succeed in future #hcmktg must be endlessly innovative, strategic not tactical, manage in real-time #hcms12 Suzanne Sawyer CMO #PennMed
April 29, 2012, 5:43 pm
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@KathyDivis: Don’t miss Mike & Chris’ speech in Plaza 3 at 2:30p on “Transformational Uses of Social and Emerging Technologies” at #hcms12.
April 29, 2012, 5:44 pm
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@dandunlop: “We inundate people with stuff. So how do we break through?” Bjorn Gunnerrud at #hcms12
April 29, 2012, 5:44 pm
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@jakepoore: RT @karencorrigan: Love the ‘strategic implementation’ #hcmktg positions at #PennMed. #hcms12 Suzanne Sawyer in Future of Healthcare Marketing.
April 29, 2012, 5:45 pm
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@jon_ellison: My mom hated this question when I was a kid, but all I want to know at #hcms12 is, What’s next? What’s next?!
April 29, 2012, 5:45 pm
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@calvinhp: Don’t be afraid to fail doesn’t seem like a phrase heard in healthcare often, internal comm needs to take more risks and innovate #hcms12
April 29, 2012, 5:46 pm
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@jakepoore: RT @bobbiebbing: Great idea triggered from #hcms12. Create internal campaign on body language.People don’t realize what body language says to a patient.
April 29, 2012, 5:46 pm
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@strategylynn: Role of # #hcmktg today: Growth strategist, Brand advoc, Digital Change agent, Experience Champion, Innov catalyst #hcms12 Karen Corrigan
April 29, 2012, 5:49 pm
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@dandunlop: MT @strategylynn: To succeed in future #hcmktg must be endlessly innovative, strategic not tactical, in real-time #hcms12 Suzanne Sawyer
April 29, 2012, 5:49 pm
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@karencorrigan: Hi Dan! Every marketer multi-tasks, right? RT @dandunlop: @karencorrigan Tweeting while presenting! I’m impressed. #hcms12
April 29, 2012, 5:49 pm
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@jon_ellison: @strategylynn great point! We have to ask our c-suites to INVEST in our tech instead of look at it as amortized capital expense #hcms12
April 29, 2012, 5:50 pm
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@kassipr: Often small details make the difference between a good and bad experience @MassMediaHealth #hcms12
April 29, 2012, 5:52 pm
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@kassipr: Make members of your team CMO, chief moment officers @MassMediaHealth #hcms12
April 29, 2012, 5:52 pm
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@dandunlop: “Give Where You Live.” Message to employees of Children’s Hospitals & Clinics of Minnesota. Looks like a response to St. Jude giving #hcms12
April 29, 2012, 5:53 pm
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@dandunlop: @karencorrigan You know it! Imagine I have to travel to Orlando to see you in person! #hcms12
April 29, 2012, 5:53 pm
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@TenAdams: We don’t remember days. We remember moments. Creating Chief Moment Officers. #hcms12
April 29, 2012, 5:54 pm
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@dandunlop: Nice idea! RT @tenadams: We don’t remember days. We remember moments. Creating Chief Moment Officers. #hcms12
April 29, 2012, 5:56 pm
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@bobbiebbing: RT @TenAdams: We don’t remember days. We remember moments. Creating Chief Moment Officers. #hcms12
April 29, 2012, 5:56 pm
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@strategylynn: Key insights at #hcms12 with @karencorrigan. #hcmktg trends to watch: New HC economics, Restructuring, Evolution of brands, Technol & Aging!
April 29, 2012, 5:57 pm
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@bobbiebbing: Any other Critical Access Hospitals at #hcms12 #hcms
April 29, 2012, 5:57 pm
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@dandunlop: Presenters emphasizing the importance of making it easy to give! Think of how Amazon makes it so easy to spend $$. @stremcha #hcms12
April 29, 2012, 5:58 pm
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@jessicascarlson: @pennmedicine did a “web intervention” to clear the digital long jam and foster innovation. #hcms12
April 29, 2012, 6:02 pm
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@CowsInTrees: RT @karencorrigan: Love the ‘strategic implementation’ #hcmktg positions at #PennMed. #hcms12 Suzanne Sawyer in Future of Healthcare Marketing.
April 29, 2012, 6:02 pm
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@CowsInTrees: Diving into digital without the right resources? You may be in need of an intervention. Via Suzanne Sawyer of @pennmedicine #hcms12
April 29, 2012, 6:05 pm
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@dandunlop: Great presentation on mktg & fundraising in healthcare by @stremcha and Bjorn Gunnerud of Children’s Hospitals & Clinics of MN #hcms12
April 29, 2012, 6:10 pm
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@AimeeDRomero: Great talk by Penn State about their restructure of their marketing dept. More strategy, less tactical. #hcms12 @massmediahealth @kassipr
April 29, 2012, 6:10 pm
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@fitzgeralde: Hospitals already seeing benefits of strategic marketing efforts #hcms12
April 29, 2012, 6:17 pm
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@hleman: RT @dandunlop: #hcms12 – Publicly thanking donors is not a only a feel good oppty for donors, but serves as a reminder to potential donors. #hcms12
April 29, 2012, 6:20 pm
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@spaley: MT @AimeeDRomero: Great talk by Penn State about restructure of mktg dept. More strategy, less tactical. #hcms12 @MassMediaHealth @kassipr
April 29, 2012, 6:31 pm
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@fitzgeralde: Reoccurring theme in hospital marketing – more strategy, less tactical. #hcms12 #hcmktg
April 29, 2012, 6:33 pm
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@dandunlop: Attending session on #gamification in #healthcare. Speaker is Alan Rambam. #hcms12
April 29, 2012, 6:38 pm
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@abstractedge: RT @crlganz: Mobile is the needle social is the thread. #hcms12
April 29, 2012, 6:41 pm
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@SignatureHlth: Great list! RT @chrisboyer: RT @dandunlop: 10 People to Meet Today at #HCMS12 | #hcmktg #hcsm http://t.co/lJ4i0ydW (thanks, Dan!)
April 29, 2012, 6:42 pm
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@kassipr: Gamification of healthcare opens the door for deeper experiences & engagement @massmediahealth #hcms12
April 29, 2012, 6:42 pm
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@charlenehavens: RT @crlganz: Mobile is the needle social is the thread. #hcms12
April 29, 2012, 6:44 pm
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@charlenehavens: RT @TenAdams: We don’t remember days. We remember moments. Creating Chief Moment Officers. #hcms12
April 29, 2012, 6:44 pm
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@mgreco: RT @spaley: MT @AimeeDRomero: Great talk by Penn State about restructure of mktg dept. More strategy, less tactical. #hcms12 @MassMediaHealth @kassipr
April 29, 2012, 6:45 pm
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@karencorrigan: Up now – Phyllis Marino at MetroHealth – reconfiguring #hcmktg both challenging and rewarding. #hcms12
April 29, 2012, 6:46 pm
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@dandunlop: “Gaming is at the core of the mHealth revolution.” Made possible by the hand held device. Alan Rambam #hcms12
April 29, 2012, 6:46 pm
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@crlganz: RT @spaley: MT @AimeeDRomero: Great talk by Penn State about restructure of mktg dept. More strategy, less tactical. #hcms12 @MassMediaHealth @kassipr
April 29, 2012, 6:46 pm
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@calvinhp: Gaming and Analytics enable fun and games to customize your services in healthcare #hcms12 #whendoigettoplay
April 29, 2012, 6:46 pm
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@stremcha: RT @kassipr: Gamification of healthcare opens the door for deeper experiences & engagement @massmediahealth #hcms12
April 29, 2012, 6:47 pm
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@bobbiebbing: Data mining… Sounds like my kind of hobby lol. #hcms12
April 29, 2012, 6:47 pm
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@dandunlop: Humana, aetna, Cigna – early movers in gamification within healthcare. Alan Rambam #hcms12
April 29, 2012, 6:47 pm
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@fitzgeralde: A third of people over 65 use social media – huge numbers! #hcms12
April 29, 2012, 6:47 pm
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@spaley: I’m amazed that yahoo mail has more than twice the share of gmail. Everyone I know uses gmail. #hcms12
April 29, 2012, 6:48 pm
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@kassipr: RT @dandunlop: Attending session on #gamification in #healthcare. Speaker is Alan Rambam. #hcms12
April 29, 2012, 6:49 pm
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@abstractedge: More people see your content off your site than on your own website. #socialmedia #hcms12
April 29, 2012, 6:49 pm
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@spaley: More people see your content off your site than on your own website. #socialmedia #hcms12
April 29, 2012, 6:49 pm
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@kassipr: RT @fitzgeralde: A third of people over 65 use social media – huge numbers! #hcms12
April 29, 2012, 6:49 pm
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@stremcha: mHealth game players become more engaged in care and thus better patients. #hcms12
April 29, 2012, 6:49 pm
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@kassipr: RT @calvinhp: Gaming and Analytics enable fun and games to customize your services in healthcare #hcms12 #whendoigettoplay
April 29, 2012, 6:49 pm
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@dandunlop: Packy and Marlon game was able to significantly reduce hospital visits by children with diabetes. #diabetes #hcms12 #gamification
April 29, 2012, 6:50 pm
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@stremcha: RT @calvinhp: Gaming and Analytics enable fun and games to customize your services in healthcare #hcms12 #whendoigettoplay
April 29, 2012, 6:50 pm
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@dandunlop: RT @stremcha: mHealth game players become more engaged in care and thus better patients. #hcms12
April 29, 2012, 6:50 pm
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@stremcha: RT @dandunlop: Packy and Marlon game was able to significantly reduce hospital visits by children with diabetes. #diabetes #hcms12 #gamification
April 29, 2012, 6:51 pm
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@strategylynn: Love to connect w/you here at #hcms12 who want to know more about tracking, rev reconcil & pt profiling with ur own data! Talk over coffee?!
April 29, 2012, 6:51 pm
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@kassipr: RT @stremcha: mHealth game players become more engaged in care and thus better patients. #hcms12
April 29, 2012, 6:51 pm
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@kassipr: RT @spaley: More people see your content off your site than on your own website. #socialmedia #hcms12
April 29, 2012, 6:52 pm
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@jessicascarlson: RT @spaley: More people see your content off your site than on your own website. #socialmedia #hcms12
April 29, 2012, 6:53 pm
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@kassipr: “@abstractedge: More people see your content off your site than on your own website. @massmediahealth #hcms12”
April 29, 2012, 6:53 pm
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@crlganz: @spaley I agree that was an interesting slide #hcms12
April 29, 2012, 6:53 pm
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@calvinhp: RT @spaley: I’m amazed that yahoo mail has more than twice the share of gmail. Everyone I know uses gmail. #hcms12
April 29, 2012, 6:54 pm
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@calvinhp: RT @spaley: More people see your content off your site than on your own website. #socialmedia #hcms12
April 29, 2012, 6:54 pm
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@jessicascarlson: RT @stremcha: mHealth game players become more engaged in care and thus better patients. #hcms12
April 29, 2012, 6:54 pm
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@HCStrategyGroup: Lots of great presenters, networking, and ideas for adapting to the multitude of changes in the healthcare industry @HCStrategists #hcms12
April 29, 2012, 6:54 pm
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@jakepoore: RT @Berci: 6 Cool Things People Have Done Inside MRI Scanners http://t.co/dWtnov5b #patientexperience #hcms12 #tbi2012
April 29, 2012, 6:54 pm
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@crlganz: RT @spaley: More people see your content off your site than on your own website. #socialmedia #hcms12
April 29, 2012, 6:55 pm
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@dandunlop: Bayer is improving on-time dosing with the Didget which plugs into Nintendo DS and rewards participants with virtual currency. #hcms12
April 29, 2012, 6:55 pm
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@spaley: Great discussion about mobile healthcare at #hcms12. @sixfeetup made a great mobile app for the conference. http://t.co/N6KTTZtO
April 29, 2012, 6:56 pm
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@karencorrigan: Need to close the gap in marketing accountability before the gap opens. #hcms12. Phyllis Marino – MetroHealth.
April 29, 2012, 6:57 pm
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@stremcha: Kids in Sweden use their phones to play Hide and Seek (send clues, etc) #hcms12
April 29, 2012, 6:58 pm
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@spaley: Want to see an AMAZING iPad app for physicians? Check out http://t.co/3UtHL30P from @m2ema #hcms12
April 29, 2012, 6:59 pm
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@crlganz: Mobile users will out number desktop users by 2014 #hcms12
April 29, 2012, 6:59 pm
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@dandunlop: “Connected personal health management technology” – tools you wear and engage to manage your health. #hcms12
April 29, 2012, 6:59 pm
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@calvinhp: Sounds like NFC could really “play” well in healthcare gameplay #hcms12 I want to talk more about this.
April 29, 2012, 7:00 pm
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@sgosselin: RT @dandunlop: Packy and Marlon game was able to significantly reduce hospital visits by children with diabetes. #diabetes #hcms12 #gamification
April 29, 2012, 7:00 pm
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@fitzgeralde: RT @spaley: More people see your content off your site than on your own website. #socialmedia #hcms12
April 29, 2012, 7:01 pm
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@spaley: RT @fitzgeralde: A third of people over 65 use social media – huge numbers! #hcms12
April 29, 2012, 7:02 pm
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@dandunlop: RT @karencorrigan: Need to close the gap in marketing accountability before the gap opens. #hcms12. Phyllis Marino – MetroHealth.
April 29, 2012, 7:03 pm
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@fitzgeralde: Gaming is about community, rewards and real time feedback on programs. #hcms12 #hcmktg
April 29, 2012, 7:04 pm
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@crlganz: Mobile deployment must work 1st time- not many opportunities for a 2nd chance. #hcms12
April 29, 2012, 7:05 pm
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@crlganz: RT @fitzgeralde: A third of people over 65 use social media – huge numbers! #hcms12
April 29, 2012, 7:05 pm
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@karencorrigan: Ellen Barron (Univ of Iowa Health) on reorganizing marketing – ‘proceed until apprehended’ #hcms12 #hcmktg.
April 29, 2012, 7:05 pm
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@BrianWalkerCHI: RT @dandunlop: RT @karencorrigan: Need to close the gap in marketing accountability before the gap opens. #hcms12. Phyllis Marino – MetroHealth.
April 29, 2012, 7:05 pm
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@calvinhp: I love the fact my friends can participate in my healthy activities @fitbit @endomondo #hcms12 #gamification
April 29, 2012, 7:06 pm
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@pyakubik: RT @fitzgeralde: A third of people over 65 use social media – huge numbers! #hcms12
April 29, 2012, 7:06 pm
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@strategylynn: Innovation“@dandunlop: Bayer: improving on-time dosing w the Digit. Plugs into Nintendo DS-rewards particips w/virtual currency #hcms12”
April 29, 2012, 7:07 pm
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@karencorrigan: Great #hcmktg fact. RT @crlganz: RT @fitzgeralde: A third of people over 65 use social media – huge numbers! #hcms12
April 29, 2012, 7:07 pm
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@davidafeinberg: At Forum conference in Orlando. #hcms12 cool stuff on gamification.
April 29, 2012, 7:07 pm
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@MissDanaSmith: RT @dandunlop: Nice idea! RT @tenadams: We don’t remember days. We remember moments. Creating Chief Moment Officers. #hcms12
April 29, 2012, 7:08 pm
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@pyakubik: RT @kassipr: To elevate your customer experience, involve the people who will be delivering the experience. #hcms12
April 29, 2012, 7:09 pm
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@pyakubik: RT @kassipr: @MassMediaHealth live at #hcms12. Stay tuned for tips and information from @AimeeDRomero and @kassipr
April 29, 2012, 7:09 pm
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@SignatureHlth: RT @deanberg: Blogging, Tweeting, Speaking, Learning: Live fr the Healthcare Mktg Strategies Summit @dandunlop http://t.co/o4GohfFH #hcms12
April 29, 2012, 7:10 pm
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@LionShare_Mktg: Informative session and lots of great questions about how “Customer Modeling Delivers Results” #hcms12 @HCStrategists http://t.co/3GPjf09u
April 29, 2012, 7:10 pm
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@jessicascarlson: RT @karencorrigan: Ellen Barron (Univ of Iowa Health) on reorganizing marketing – ‘proceed until apprehended’ #hcms12 #hcmktg.
April 29, 2012, 7:11 pm
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@strategylynn: @fitzgeralde: agree on #hcms12 theme of more strategy needed but would also add accountability tied to profitability as the other key theme
April 29, 2012, 7:13 pm
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@spaley: RT @CowsInTrees: Marketing no longer just executes business/operational strategies, it defines them. #hcms12
April 29, 2012, 7:15 pm
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@fitzgeralde: @strategylynn absolutely – accountability and profitability is key tonwin the future #hcms12
April 29, 2012, 7:18 pm
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@calvinhp: Don’t discount how much @klout the folks in your community may have #hcms12 #perks
April 29, 2012, 7:18 pm
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@jon_ellison: RT @spaley: More people see your content off your site than on your own website. #socialmedia #hcms12
April 29, 2012, 7:18 pm
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@jon_ellison: RT @karencorrigan: Ellen Barron (Univ of Iowa Health) on reorganizing marketing – ‘proceed until apprehended’ #hcms12 #hcmktg.
April 29, 2012, 7:18 pm
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@CowsInTrees: MarCom at @uihealthcare paved way 2 successful online bill pay. #information #inspiration #innovation #integration via Ellen Barron #hcms12
April 29, 2012, 7:19 pm
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@AdvisorsMD: MDreferralPRO gives Marketing Departments the Accountability from Administration that they may not currently have. #HCMS12 #HCMKTG
April 29, 2012, 7:19 pm
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@kassipr: RT:@calvinhp: Don’t discount how much @klout the folks in your community may have #hcms12 @massmediahealth
April 29, 2012, 7:20 pm
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@kassipr: RT @spaley: RT @CowsInTrees: Marketing no longer just executes business/operational strategies, it defines them. #hcms12
April 29, 2012, 7:20 pm
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@stremcha: RT @fitzgeralde: Gaming is about community, rewards and real time feedback on programs. #hcms12 #hcmktg
April 29, 2012, 7:21 pm
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@karencorrigan: One lesson learned in reorganizing #hcmktg department – ‘Optimism Helps!’ Ellen Barron #hcms12.
April 29, 2012, 7:21 pm
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@CowsInTrees: RT @karencorrigan: Ellen Barron (Univ of Iowa Health) on reorganizing marketing – ‘proceed until apprehended’ #hcms12 #hcmktg.
April 29, 2012, 7:22 pm
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@BrianWalkerCHI: RT @karencorrigan: Great #hcmktg fact. RT @crlganz: RT @fitzgeralde: A third of people over 65 use social media – huge numbers! #hcms12
April 29, 2012, 7:24 pm
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@santiagojara: RT @crlganz: Mobile users will out number desktop users by 2014 #hcms12
April 29, 2012, 7:25 pm
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@kassipr: Augmented Reality (AR) is the future. Holy cow! #hcms12
April 29, 2012, 7:25 pm
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@charlenehavens: RT @spaley: More people see your content off your site than on your own website. #socialmedia #hcms12
April 29, 2012, 7:30 pm
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@bobbiebbing: Any company at #hcms12 that provides social media engagement monitoring? Only interested in monitoring and reporting.
April 29, 2012, 7:30 pm
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@CowsInTrees: Thanks to @karencorrigan for leading a great session on the future of health care! Takeaways? Alignment. Flexibility. Integration. #hcms12
April 29, 2012, 7:30 pm
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@fitzgeralde: Augmented reality is the future of mHealth and healthcare but will patients engage pre and post care? #hcms12
April 29, 2012, 7:31 pm
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@bobbiebbing: “@kassipr: RT: Don’t discount how much @klout the folks in your community may have #hcms12 @massmediahealth” just checkered my klout score!
April 29, 2012, 7:31 pm
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@crlganz: RT @calvinhp: Don’t discount how much @klout the folks in your community may have #hcms12 #perks
April 29, 2012, 7:33 pm
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@crlganz: RT @spaley: RT @CowsInTrees: Marketing no longer just executes business/operational strategies, it defines them. #hcms12
April 29, 2012, 7:33 pm
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@stremcha: Gamification will be the layer that brings together social and real life. #hcms12
April 29, 2012, 7:34 pm
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@fitzgeralde: Mobile – think local and get personal, track results #hcms12
April 29, 2012, 7:34 pm
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@spaley: Your nephew can no longer develop your web initiatives! #hcms12
April 29, 2012, 7:35 pm
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@kassipr: RT @stremcha: Gamification will be the layer that brings together social and real life. #hcms12
April 29, 2012, 7:35 pm
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@strategylynn: Accountable mktg systems arm #hcmktg w/data to inform c-suite of ROI and where/how mktg drives profitable business growth-Fear not! #hcms12
April 29, 2012, 7:36 pm
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@CowsInTrees: No trial=no error=NO SUCCESS. Learn & move on with pilot programs. Via Ellen Barron, @uihealthcare &. Suzanne Sawyer @pennmedicine #hcms12
April 29, 2012, 7:36 pm
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@spaley: It’s amazing how small the budgets are for web but how high the expectations are for web. #hcms12
April 29, 2012, 7:37 pm
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@fitzgeralde: RT @spaley: It’s amazing how small the budgets are for web but how high the expectations are for web. #hcms12
April 29, 2012, 7:38 pm
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@BrienCaldwell: RT @HCStrategists: #hcms12 Official conference mobile app has launched! Point your mobile browser to http://t.co/ZTVNAJDG. Thanks to @sixfeetup!
April 29, 2012, 7:38 pm
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@crlganz: Amazing how small the budgets are in healthcare mrkting and how high the expectations are by management. #hcms12
April 29, 2012, 7:39 pm
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@calvinhp: RT @stremcha: Gamification will be the layer that brings together social and real life. #hcms12
April 29, 2012, 7:39 pm
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@calvinhp: RT @spaley: Your nephew can no longer develop your web initiatives! #hcms12
April 29, 2012, 7:40 pm
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@crlganz: RT @spaley: Your nephew can no longer develop your web initiatives! #hcms12
April 29, 2012, 7:40 pm
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@kbladow: RT @spaley: Your nephew can no longer develop your web initiatives! #hcms12
April 29, 2012, 7:40 pm
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@strategylynn: Real-time approvals r needed in HC today. No longer can wait–digital has changed our world. Hospitals must adapt to this mkt change #hcms12
April 29, 2012, 7:41 pm
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@stremcha: I want to be the News Master. #hcms12
April 29, 2012, 7:46 pm
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@kmontenegro: RT @spaley: Your nephew can no longer develop your web initiatives! #hcms12
April 29, 2012, 7:51 pm
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@DigMedCom: Ellen Barron (Univ of Iowa Health) on reorganizing marketing – ‘proceed until apprehended’ #hcms12 #hcmktg.: El… http://t.co/UbQuCTXT
April 29, 2012, 7:58 pm
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@RH_DScott: Gamification session interesting but not well targeted for the audience #hcms12
April 29, 2012, 8:05 pm
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@dandunlop: Just what we need, a social media cure in a box. Really? #hcms12 http://t.co/EWg1S5Fx
April 29, 2012, 8:06 pm
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@RH_DScott: Next up at HC Marketing Strategies Summit: Paul Keckley #hcreform update #hcms12
April 29, 2012, 8:06 pm
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@spaley: A nice shout out to @sixfeetup by conference organizers at keynote session #hcms12
April 29, 2012, 8:08 pm
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@kassipr: RT @RH_DScott: Next up at HC Marketing Strategies Summit: Paul Keckley #hcreform update #hcms12
April 29, 2012, 8:09 pm
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@chrisboyer: Hanging with the cool kids at #hcms12 breakout: @dandunlop @stremcha http://t.co/FFWHGfvF
April 29, 2012, 8:09 pm
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@chrisboyer: MT @dandunlop: Just what we need, a social media cure in a box. Really? #hcms12 http://t.co/M6p5a16l (that’s out of the box thinking!)
April 29, 2012, 8:10 pm
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@dandunlop: Attending general session with @stremcha and @chrisboyer. Paul Keckley presenting. #hcms12 http://t.co/LJQoT5o8
April 29, 2012, 8:10 pm
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@stremcha: There about 70 lobbyists per elected official in Washington. #hcms12
April 29, 2012, 8:14 pm
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@spaley: “You have to look at 11 year olds at recess to understand how we make laws.” – Paul Keckley #hcms12
April 29, 2012, 8:14 pm
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@RH_DScott: Scary thought: “You have to imagine 11 year olds @ recess to appreciate how we make laws”: Keckley @ HC Marketing Strategies Summit #hcms12
April 29, 2012, 8:14 pm
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@spaley: RT @stremcha: There about 70 lobbyists per elected official in Washington. #hcms12
April 29, 2012, 8:15 pm
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@RH_DScott: RT @stremcha: There about 70 lobbyists per elected official in Washington. #hcms12
April 29, 2012, 8:16 pm
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@RH_DScott: “Most are speculating that the individual mandate may be voted down but the rest held in tact” Keckley at #Hcms12
April 29, 2012, 8:18 pm
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@sixfeetup: RT @spaley: A nice shout out to @sixfeetup by conference organizers at keynote session #hcms12
April 29, 2012, 8:18 pm
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@crlganz: RT @spaley: RT @stremcha: There about 70 lobbyists per elected official in Washington. #hcms12
April 29, 2012, 8:19 pm
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@crlganz: RT @spaley: “You have to look at 11 year olds at recess to understand how we make laws.” – Paul Keckley #hcms12
April 29, 2012, 8:19 pm
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@CowsInTrees: RT @RH_DScott: “Most are speculating that the individual mandate may be voted down but the rest held in tact” Keckley at #Hcms12
April 29, 2012, 8:19 pm
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@dandunlop: RT @spaley: “You have to look at 11 year olds at recess to understand how we make laws.” – Paul Keckley #hcms12
April 29, 2012, 8:25 pm
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@crlganz: Laws made because belief the insurance industry is immoral and not very smart. #hcms12
April 29, 2012, 8:25 pm
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@nutjob4life: RT @spaley: “You have to look at 11 year olds at recess to understand how we make laws.” – Paul Keckley #hcms12
April 29, 2012, 8:25 pm
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@dandunlop: Paul Keckley – our healthcare system has done pretty well. #hcms12
April 29, 2012, 8:27 pm
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@crlganz: Healthcare spending makes up 19% of discretionary household income #hcms12
April 29, 2012, 8:28 pm
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@CowsInTrees: “Not too many people on the Hill believe that the industry is hurting” -Keckley on health care reform. #hcms12
April 29, 2012, 8:31 pm
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@crlganz: RT @CowsInTrees: “Not too many people on the Hill believe that the industry is hurting” -Keckley on health care reform. #hcms12
April 29, 2012, 8:32 pm
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@crlganz: RT @dandunlop: Paul Keckley – our healthcare system has done pretty well. #hcms12
April 29, 2012, 8:33 pm
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@dandunlop: The economy is tepid and will see no recovery in the near term. Quote from Keckley. #optimism #hcms12
April 29, 2012, 8:35 pm
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@CowsInTrees: “The House is like SNL, the Senate is an old country club.” #keynote #healthreform #hcms12
April 29, 2012, 8:36 pm
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@crlganz: The house is like SNL and the senate is like an old country club. #hcms12 Paul Keckley
April 29, 2012, 8:37 pm
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@RH_DScott: “There is no debate on the hill that Medicare has to be cut” – per enrollee cost must go down #hcms12
April 29, 2012, 8:37 pm
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@spaley: RT @crlganz: The house is like SNL and the senate is like an old country club. #hcms12 Paul Keckley
April 29, 2012, 8:38 pm
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@cjbryant: RT @jessicascarlson: RT @spaley: More people see your content off your site than on your own website #hcms12 #hcsm #hcmktg
April 29, 2012, 8:39 pm
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@ahaval: “so true: @spaley: It’s amazing how small the budgets are for web but how high the expectations are for web. #hcms12 #hcmktg #hcsm
April 29, 2012, 8:39 pm
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@crlganz: There is Discussion of letting the federal gov run Healthcare at the state level. Keckley @#hcms12
April 29, 2012, 8:40 pm
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@ahaval: RT @strategylynn: @fitzgeralde: agree on #hcms12 theme of more strategy needed but would also add accountability tied to profitability as the other key theme
April 29, 2012, 8:40 pm
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@dandunlop: RT @crlganz: The house is like SNL and the senate is like an old country club. #hcms12 Paul Keckley
April 29, 2012, 8:41 pm
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@kassipr: RT @stremcha: There about 70 lobbyists per elected official in Washington. #hcms12
April 29, 2012, 8:41 pm
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@calvinhp: RT @crlganz: The house is like SNL and the senate is like an old country club. #hcms12 Paul Keckley
April 29, 2012, 8:41 pm
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@RH_DScott: “The real story is the economy
April 29, 2012, 8:42 pm
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@cjbryant: So true MT @crlganz: Amazing how small budgets are in healthcare mktg and how high mgmt expectations are #hcms12 #hcmktg #hcsm
April 29, 2012, 8:42 pm
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@cjbryant: LOVE it! RT @karencorrigan: Ellen Barron (Univ of Iowa Health) on reorganizing marketing – ‘proceed until apprehended’ #hcms12 #hcmktg
April 29, 2012, 8:43 pm
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@ahaval: @jon_ellison mobile is now and next. #hcms12
April 29, 2012, 8:43 pm
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@CowsInTrees: 1 of 9 jobs in economy is in health care. #healthreform #hcms12
April 29, 2012, 8:43 pm
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@almihlhauser: RT @ahaval: “so true: @spaley: It’s amazing how small the budgets are for web but how high the expectations are for web. #hcms12 #hcmktg #hcsm
April 29, 2012, 8:44 pm
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@almihlhauser: RT @strategylynn: @fitzgeralde: agree on #hcms12 theme of more strategy needed but would also add accountability tied to profitability as the other key theme
April 29, 2012, 8:44 pm
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@RH_DScott: HC industry growth will NOT be in the “acute care bucket”: Keckley at #hcms12
April 29, 2012, 8:46 pm
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@RH_DScott: Keckley sees employers as a key force in industry: “Employers are fed up” – activism increasing among employers related HC/coverage #hcms12
April 29, 2012, 8:49 pm
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@stremcha: RT @RH_DScott: HC industry growth will NOT be in the “acute care bucket”: Keckley at #hcms12
April 29, 2012, 8:49 pm
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@stremcha: RT @CowsInTrees: 1 of 9 jobs in economy is in health care. #healthreform #hcms12
April 29, 2012, 8:49 pm
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@crlganz: RT @CowsInTrees: 1 of 9 jobs in economy is in health care. #healthreform #hcms12
April 29, 2012, 8:51 pm
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@spaley: MT @crlganz: The affordable care act is noise -Paul Keckley #hcms12
April 29, 2012, 8:52 pm
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@RH_DScott: Do you agree? Voice of physicians has been “marginalized” in Wash – “Amer Med Asso misplayed their cards” on health reform Keckley #hcms12
April 29, 2012, 8:54 pm
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@calvinhp: .@mrrobbins @trensy got great mentions in the gamification talk #hcms12 go take a #trensyChallenge http://t.co/z9fkvSyM
April 29, 2012, 8:56 pm
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@spaley: @ahaval yes, according to a presentation I saw today at #hcms12 but I can’t prove it. :)
April 29, 2012, 8:57 pm
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@fitzgeralde: “The House is like SNL, the Senate is an old country club.” #keynote #healthreform #hcms12”
April 29, 2012, 8:58 pm
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@RH_DScott: Q: Trends in tech that offer solutions? A: biomonitoring, telemedicine, biotechnology (however clinical interventions stalled) #hcms12
April 29, 2012, 9:00 pm
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@CJForse: 7 states expected to let the government run their insurance exchanges via #hcms12
April 29, 2012, 9:00 pm
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@dandunlop: Keckley predicts mass consolidation within the biopharma sector. #hcms12
April 29, 2012, 9:01 pm
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@RH_DScott: Consumers: recent @HealthAffairs study says transparency does not move the needle – need segmentation by psychographics! #hcms12
April 29, 2012, 9:03 pm
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@RH_DScott: Health literacy:not a lot of good news here because once the patient is educated, they still may not be able to afford the treatment #hcms12
April 29, 2012, 9:07 pm
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@spaley: Half of consumers surveyed don’t have 3rd grade level literacy on healthcare – Keckley #hcms12
April 29, 2012, 9:08 pm
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@stremcha: Speaking at 3rd grade comprehension is still over the head of half of US healthcare consumers. #hcms12
April 29, 2012, 9:08 pm
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@spaley: Healthcare – go big or get out! – Keckley #hcms12
April 29, 2012, 9:10 pm
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@stremcha: Go big or get out. #hcms12
April 29, 2012, 9:10 pm
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@spaley: Audience gasped when he said this. RT @spaley: Healthcare – go big or get out! – Keckley #hcms12
April 29, 2012, 9:10 pm
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@kassipr: Keckley: Go big or get out #hcms12
April 29, 2012, 9:10 pm
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@CowsInTrees: Key takeaway: “Go big or get out” #healthreform #hcms12
April 29, 2012, 9:11 pm
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@RH_DScott: What is your reaction? “Go big or get out” as key message from Keckley today – we need bigger scale, still too fragmented #hcms12
April 29, 2012, 9:11 pm
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@chadmallory: RT @brightwhistle: Excited to see things starting up here in Orlando at the Healthcare Marketing Strategies Summit #hcms12
April 29, 2012, 9:12 pm
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@stremcha: 40% of visits to primary care don’t require physical exams. #hcms12
April 29, 2012, 9:14 pm
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@AlbrechtBeth: Healthcare reform is creating huge game changers for marketers. The train has left the station are you on board? #hcms12
April 29, 2012, 9:14 pm
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@spaley: 40% of primary care visits don’t require a physical exam. Performed because that’s how docs get paid. – Keckley #hcms12
April 29, 2012, 9:15 pm
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@strategylynn: #hcms12 — HC policy expert Paul Keckley says “go big or get out” when challenged w/question: what’s the solution for hospitals w/doom ahead
April 29, 2012, 9:17 pm
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@CowsInTrees: So what does reform mean 4 healthcare strategists? 1) scale 2) profit w/ purpose 3) employer as key channel -Keckley #healthreform #hcms12
April 29, 2012, 9:21 pm
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@spaley: Healthcare: what matters? Scale, profit with purpose, shift in focus to primary care, employer-based insurance. – Keckley #hcms12
April 29, 2012, 9:21 pm
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@kassipr: RT @spaley: 40% of primary care visits don’t require a physical exam. Performed because that’s how docs get paid. – Keckley #hcms12
April 29, 2012, 9:21 pm
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@kassipr: RT @AlbrechtBeth: Healthcare reform is creating huge game changers for marketers. The train has left the station are you on board? #hcms12
April 29, 2012, 9:22 pm
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@calvinhp: RT @spaley: 40% of primary care visits don’t require a physical exam. Performed because that’s how docs get paid. – Keckley #hcms12
April 29, 2012, 9:22 pm
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@calvinhp: @spaley motivations have to be realigned #hcms12
April 29, 2012, 9:23 pm
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@sixfeetup: @spaley motivations have to be realigned #hcms12
April 29, 2012, 9:23 pm
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@spaley: Guy sitting next to me doodled this during Keckley keynote. #hcms12 http://t.co/6OxdktAr
April 29, 2012, 9:27 pm
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@strategylynn: #hcms12 #healthreform requires taking cost out of system. How? Decrease demand, allocate it across appropriate care. Result: less expense!
April 29, 2012, 9:27 pm
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@seeturner: RT @ahaval: “so true: @spaley: It’s amazing how small the budgets are for web but how high the expectations are for web. #hcms12 #hcmktg #hcsm
April 29, 2012, 9:30 pm
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@jon_ellison: and forevermore! :) Seen any cool new apps lately? “@ahaval: @jon_ellison mobile is now and next. #hcms12”
April 29, 2012, 9:44 pm
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@jon_ellison: Flying solo for the moment. Who wants to get a drink and see some booths with me at #hcms12? First complimentary rounds on me!
April 29, 2012, 9:47 pm
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@RachelZoller: RT @ahaval: “so true: @spaley: It’s amazing how small the budgets are for web but how high the expectations are for web. #hcms12 #hcmktg #hcsm
April 29, 2012, 9:52 pm
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@GwaltneyLee: RT @ahaval @spaley: It’s amazing how small the budgets are for web but how high the expectations are for web. #hcms12 #hcmktg #hcsm
April 29, 2012, 10:07 pm
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@RH_DScott: Hilarious! RT @spaley: Guy sitting next to me doodled this during Keckley keynote. #hcms12 http://t.co/xiLgGNQo
April 29, 2012, 10:18 pm
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@GwaltneyLee: Note 2 self 4 tomorrow: See @cjbryant & @jessicascarlson present “Aligning Brands Across Digital Channels: Web, Social and Mobile” #hcms12
April 29, 2012, 10:18 pm
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@LionShare_Mktg: Lionshare is enjoying the @HCStrategists #hcms12 conference! Come stop by and see us at booth number 31! http://t.co/2wAPjiFU
April 29, 2012, 10:24 pm
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@chrisboyer: @JudyNeiman and @IntervalChris hanging at the #hcms12 reception http://t.co/FJKzTJ0W
April 29, 2012, 10:34 pm
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@WaxCom: RT @stremcha: 40% of visits to primary care don’t require physical exams. #hcms12
April 30, 2012, 12:00 am
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@hasenour22: RT @TenAdams: We don’t remember days. We remember moments. Creating Chief Moment Officers. #hcms12
April 30, 2012, 12:44 am
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