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Twitter Power by Joel Comm

Posted Jun 02 2009 4:38pm

TwitterPower In all of my spare time, I’ve been reading the various texts that keep coming out about social media. The latest was Joel Comm’s Twitter Power. For me, it is getting hard to be have a balanced perspective about all of these introductory social media books. My current point of view is that most of them don’t share enough detail to be useful and only skim the surface. Think of these texts as a starting point – and little more.

Twitter Power only slightly exceeds those expectations. Like many, I’ve been slow to adopt Twitter and hoped to have this book open my eyes to all of the possibilities that it represents. As a current Twitter user, it didn’t take me as far as I had hoped. However, if you’ve never used Twitter and truly don’t get it, then this book may is for you, and may proved to be a useful tool in helping you get started. Check it out online at

I wish the author had dedicated more space and attention to the “Beyond” section of the book. He touches on several of the applications that work hand-in-hand with Twitter (,,,, etc), but gives very little detail. It is left to the reader to explore these various applications (definitely do it!).

In the end, reading about social media is okay, but you need to dig in and get involved. Experience it for yourself. Test drive the applications and platforms. And see how they work together.

Other books about Twitter? There are a ton of them. Here are a few you can find on

All a Twitter: A Personal and Professional Guide to Social Networking with Twitterby Tee Morris( Paperback – Jul 10, 2009)

Everything twitter – From Novice To Expert: The Unofficial Guide to Everything Twitter – THE BLUE BOOK (Black & White Edition)by Monica Jones and Steve Soho( Paperback – April 28, 2009)

Twitter Tips, Tricks, and Tweetsby Paul McFedries and Pete Cashmore( Paperback – May 11, 2009)

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Onlineby Warren Whitlock and Deborah Micek( Paperback – Nov 11, 2008)

twitter means business: how microblogging can help or hurt your companyby Julio Ojeda-Zapata( Paperback – Nov 14, 2008)

Twitter For Dummiesby Laura Fitton, Michael Gruen, and Leslie Poston( Paperback – Jul 14, 2009)

Post by Dan Dunlop, The Healthcare Marketer

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