Yesterday I saw a LinkedIn group discussion started by John Hale about the top books on social media. After clicking on a couple of links, I found the original post from Jurgen Appelo on the Mellow Billow Blog titled “Top 100 Best Social Media Books, Ever.” To rank the books, he used a number of criteria including the number of Google hits (GH); number of Amazon ratings (NA); average Amazon rating (AA); number of GoodReads ratings (NG); average GoodReads rating (AG); and release date (RD). In essence, his criteria depends on consumer behavior rather than any independent assessment about the content of each text and its value to a specific audience. For me, the methodology is okay if you are looking for the most popular social media books, rather than the “best” social media texts. Also, some of the books he considers social media texts I would have trouble putting in that category.