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Top 10 Worst Celebrity Endorsements

Posted Nov 17 2011 7:46am
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Posted by: on Nov 17, 2011 |

Just for fun, here is a link to The Top 10 Worst Celebrity Endorsements  of all time via BuzzFeed. 

This bookends  my previous post  about celebrity endorsements. The point of that one is that you should identify ‘celebrities’ within the audience you serve (meaning that they have a large digital audience), and leverage their audience rather than flailing at building your own audience. This, on the other hand, is very different, and much more risky – using a celebrity in advertising to represent your brand. We almost never recommend that.


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