Okay, I know that for many of you CMO may stand for chief marketing office, but at the 2009 SHSMD conference today, CMO stood for chief medical officer. Specifically, Dr. David Fairchild, Chief Medical Officer of Tufts Medical Center (Boston). It is not often that we have physicians, not to mention high ranking physicians, speak at our marketing conferences; so this was a special occasion.
Today, Dr. Fairchild and I gave a presentation on marketing patient safety and hand hygiene within the hospital. We shared a case study from Tufts Medical Center. My company partnered with Tufts to develop a powerful patient safety campaign that dramatically impacted hand hygiene compliance and reduced infection rates. Based on the give and take with the audience, I would say that Dr. Fairchild was a big hit. It was wonderful to hear a physician’s perspective on patient safety – and on the nuances involved with marketing patient safety. Whey you’re dealing with something like hand hygiene compliance, you are working to change years of bad habits along with changing the entire culture of an institution. And you need to be able to do this without alienating the healthcare professionals (doctors and nurses in particular) whom you are trying to reach. it is tricky business. But when you do it right, check out what the results look like.
Below is a graph that shows how Tufts Medical Center improved hand hygiene compliance while simultaneously bringing down the MRSA infection rate. This is impressive data. If you’re interest in hearing more about the campaign, just let me know.
Today, Dr. Fairchild and I gave a presentation on marketing patient safety and hand hygiene within the hospital. We shared a case study from Tufts Medical Center. My company partnered with Tufts to develop a powerful patient safety campaign that dramatically impacted hand hygiene compliance and reduced infection rates. Based on the give and take with the audience, I would say that Dr. Fairchild was a big hit. It was wonderful to hear a physician’s perspective on patient safety – and on the nuances involved with marketing patient safety. Whey you’re dealing with something like hand hygiene compliance, you are working to change years of bad habits along with changing the entire culture of an institution. And you need to be able to do this without alienating the healthcare professionals (doctors and nurses in particular) whom you are trying to reach. it is tricky business. But when you do it right, check out what the results look like.
Below is a graph that shows how Tufts Medical Center improved hand hygiene compliance while simultaneously bringing down the MRSA infection rate. This is impressive data. If you’re interest in hearing more about the campaign, just let me know.
Post by Dan Dunlop, The Healthcare Marketer