Why do we as marketers care about this? Because we want to be aware of anything that can affect reimbursement. Regular readers know we routinely discuss how marketing can participate in the financial sustainability of the organization. That means you need to know how your organization makes money.
The topic of health reform must be important to the court, because it has scheduled an unprecedented amount of time to hear arguments. An excerpt below is from the Supreme Court blog:
Setting the stage for a historic constitutional confrontation over federal power, the Supreme Court on Monday granted three separate cases on the constitutionality of the new federal health care law, and set aside 5 1/2 hours for oral argument, to be held in March.
The allotment of 5 1/2 hours for oral argument appeared to be a modern record; the most recent lengthy hearing came in a major constitutional dispute over campaign finance law in 2003, but that was only for 4 hours. The length of time specified for the health care review was an indication both of the complexity of the issues involved, and the importance they hold for the constitutional division of power between national and state governments.
How important does your hospital marketing department view health reform as?