One of my colleagues has been encouraging me to enter some of our work in the RX Club Show – an awards competition focusing on the creative aspects of healthcare advertising and promotion. For those of you not familiar with this competition, the show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit – not media buy or budget – simply creativity. In 2012 there were 9 Gold and 26 Silver winners combined in print, video interactive and integrated categories. The competition is now in its 26th year.
My question to you is: Do hospitals, or agencies representing hospitals, have experience entering and winning awards in this competition? If they win, is it an anomaly? I’ve always looked at the Rx Show as a competition primarily for companies in the pharmaceutical space and medical devices/supplies, rather than healthcare providers. So I’d love to know if hospitals have success within this competition. Some of the winners from last year were Genentech, Genzyme, Abbott Healthcare, Archimedes PharmaRX, Merck, Neutrogena Corporation, Stryker, etc. If you’ve got good information, please share.
The deadline for entries is August 9, 2013. The pricing per entry is significant. For print/interactive entries – Single Entry – $250 per entry. Campaign: $275.00 per entry. Pricing for video entries: Individual entries $275 per entry. For integrated campaigns: $375.00 per entry.