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The quick and dirty on BCC

Posted Nov 17 2008 8:57pm

The INFO Project recently published a Population Report entitled Communication for Better Health, which provides brief overviews of a number of key topics in behavior change communication (BCC), including:

  • Key elements of successful BCC interventions
  • Select theories of behavior change
  • Steps in the communication process
  • How to write a creative brief
  • Sample evaluation designs
  • ICT and new media, and
  • Participatory approaches to community empowerment

For the full report, go to: http://www.infoforhealth.org/pr/j56/j56.pdf. Two companion publications, Tools for Behavior Change Communication and Entertainment Education for Better Health may be found at: http://www.infoforhealth.org/pr/.

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