The quick and dirty on BCC

The INFO Project recently published a Population Report entitled Communication for Better Health, which provides brief overviews of a number of key topics in behavior change communication (BCC), including:

• Key elements of successful BCC interventions
• Select theories of behavior change
• Steps in the communication process
• How to write a creative brief
• Sample evaluation designs
• ICT and new media, and
• Participatory approaches to community empowerment

For the full report, go to: http://www.infoforhealth.org/pr/j56/j56.pdf. Two companion publications, Tools for Behavior Change Communication and Entertainment Education for Better Health may be found at: http://www.infoforhealth.org/pr/.