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Thanks Oregon Physical Therapy Association!

Posted Mar 31 2012 3:11am

Just a quick thank you to the Oregon Physical Therapy Association (OPTA) for allowing me to speak at their annual conference this evening.  It’s always a privilege to talk about one of my favorite topics – branding – and to one of my favorite audiences – physical therapists (OK, I’m biased).

My talk, Our Brand. Our Future. centered around the premise that our behavior, our professionalism, our BRANDS – matter. We’re in this [healthcare] thing…

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