The Disease Management Care Blog appears to be reaching a critical mass of readership. IP address traffic statistics are showing that the DMCB is part of many home, university and business readers' morning internet surfing. After unlocking their computer, more and more savvy health care leaders are accessing their company's intranets and clicking on browsing favorite "DMCB" for insights that buck the prevailing wisdom. The DMCB isn't surprised because its postings are tailored for a select readership on the front lines of program development, management and research. Even if readers disagree with the DMCB's biases, they'll know what the opposition is thinking. To those of you who are consistently returning day after day and week after week, the DMCB thanks you!