Warren Buffett, the most pragmatic and numbers-based investor of our time, says that newspapers are valuable advertising media. He must be really sure about that because he recently spent $142 million for 63 newspapers.
Buffet is quoted via The Daily Beast saying only some kinds of papers are valuable. They have to serve smaller markets where there is “more of a feeling of community.”
I write routinely about the value of building your digital media assets. But let’s not forget there are exceptions to every rule. If you are in a smaller town, or have a paper that serves a specific community, then newspapers are likely a good buy for you and Warren Buffett.
How is your hospital or practice using newspapers to advertise? And is it working? We’d love to hear from you.