Social Meteor: Promoted Tweets: Attention or distraction? Brand interaction?
Posted Apr 20 2010 8:30pm
Promoted Tweets from companies like StarBucks and Best Buy are appearing in Twitter search results. And, even though I knew they were coming like most other tweets I barely noticed their arrival. Twitter search results are ALREADY SO CLUTTERED with random content, that an advertisement added to the top still seems innocuous to me.