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Social Meteor: Faceless on Facebook: Does your brand flunk the personality test?

Posted Dec 07 2010 4:13pm
Make brand exposure and interactions count. A brand’s personality is built from the sum of moments shared with its prospects and customers. Personality Not Included, by Rohit Bhargava, explores the reasons that brands systematically lose their personality and how it’s possible to regain a brand’s identity and likeability by effectively leveraging social media and other brand-to-one communications.
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