Social Meteor: Employees and social media: Empower and reward them, or fear them.

It is hard for companies to be good at social media if they don’t have a healthy work culture and happy employees. Social brands require healthy working cultures. If a company has a healthy work culture, there’s a good chance they are under-utilizing employee contributions on social networks. If it doesn’t have a good working culture, they already have problems on social networks — whether they know it or not.