Social Meteor: Delivering happiness: Customer engagement drives loyalty, referrals, and growth

Every company these days seems to distinguish itself in the marketplace by it’s unique level of customer service. IRONICALLY, THEIR CUSTOMERS RARELY NOTICE. Zappos, lead by CEO Tony Hsieh, is one of these rarities. Why? It’s the only Internet retailer with a 365-day return policy that will cover the cost of shipping in both directions.