When I was in Pensacola, Florida earlier this week, I noticed a billboard across from Sacred Heart Hospital that had rotating messages. Interestingly, all three messages were from Woodlands Medical Specialists, a multi-specialty, physician-owned practice with locations in Pensacola, FL; Gulf Breeze, FL; Foley, AL; and Brewton, AL. The board was promoting Cancer Care, Breast Health, and Men’s Health. The billboard placement was perfect, directly across from the major hospital in the market. And with the rotating messages, it becomes the equivalent of a :30 second TV commercial.
I first noticed the board as I was sitting at the drive-thru window at the Starbucks. I grabbed my digital camera and made this short video that shows this use of outdoor advertising. (Please excuse the video quality.)