Well here’s one less pharma commercial on the television air waves. Here’s a spoof on one Lunesta commercial you didn’t see on TV, funny and good for a laugh. (grin). Sales are still up even with generic competition. BD
Sepracor appears to have almost stopped advertising for sleeping pill Lunesta, and yet sales are still rising. The company moved its Lunesta ad account from Publicis ’s The Kaplan Thaler Group to Lowe, an Interpublic shop, Adweek reports, but Sepracor spent less than $1 million on ads for the brand in 2009.