Salesforce.com to buy Radian6 for social media monitoring
Posted Mar 31 2011 5:11pm
Salesforce.com announced plans to acquire Radian6, "the largest and fastest growing player in the social media monitoring space and our largest acquisition to date," in the words of Marc Benioff, Salesforce chairman and CEO. "This will allow our customers to bring the heart of the social Web directly into their business," Benioff said in a Wednesday morning news conference. "We have seen it with our customers already, where they're receiving these feeds from Radian6, and they want to act on them right within our offering."