PWC’s “Top ten health industry issues in 2010” is a great primer on the themes and trends that will drive our industry over the next year. While the focus is on the American healthcare system, there is a great deal of thoughtful and relevant content that make it universally worth a read.
The subtitle “Squeezing the juice out of Healthcare” and the less than subtle Orange cover add a playful element to a rather serious document that make it much more accessible and decipherable for those who are not in the industry.
Not surprisingly more government regulations, cost cutting and the lingering effects of the economic crisis dominate the industry and receive a great deal of attention. The overall approach is however clearly forward looking with cautious optimism and a focus on sustainably rather than great leaps forward which is both sobering and realistic.
Preparing for convergence and integration of information, organizations and technologies as well as a greater shift to a consumer focus is clearly where the opportunities lie for healthcare in the coming year. A great deal of the foundations have been laid in all of these areas, however 2010 looks to be the year where we will collectively begin to see tangible results.
Finally innovation, engagement, networking and partnering are flushed out as major themes with social media and other global trends toward collaboration leaving a clear impression on the strategies and approaches considered by the analysts.