It appears education is beginning to take part in television, and use through TV media can help reach some of those who may not use the internet as a prime source of healthcare information via using shows as such. If you are not familiar with the television show, individuals are enrolled to basically lose weight. Now the show is incorporating technology from the internet to show individuals how to evaluate their healthcare, make changes and re-evaluate. This program is not free though and costs $89.99. I see some sales and marketing here as well as an opportunity to reach out, so there’s a little bit of both.
If you use the internet there are several sites that can help you for free as well. Let’s face it, self included, we are perhaps not the best at realizing what we can do all the time to create a healthier lifestyle. Time and interest also enters the picture here too as it is a new paradigm that has a bit of a learning curve. Right now as a country the US is already voted as the #1 stressed society in the world and part of this is technology driven as there are many choices and we are marketed from many directions, and there is stress created too simply from those who do not quite understand how things are changing too, so a little of both.
The television show is going to have the participants assess their health risk, so you can see how it works. One other item of note, is that BioSignia is run by former bankers, biotech and software individuals as well as some health insurance people so you get the message that health insurance of course is behind such a move as it will save them money on care expenditures too. It appears to also be marketed towards employers and the website states it “outperforms conventional underwriting technology”, underwriting being what is evaluated when offering insurance to a client. Most insurance companies are now either active or are exploring “behavioral underwriting” in order to predict and control healthcare needs and costs. More can be read here on that topic. BD
NBC’s “The Biggest Loser” Unveils Health Kit for Contestants and Viewers to Lead Longer, Healthier Lives
Durham, N.C. – January 6, 2010 – Imagine knowing your precise personal risk for heart disease, diabetes or stroke. Would you improve your lifestyle to reduce your risk? Of course! Contestants in this season’s “The Biggest Loser,” will for the first time be shown their risk of developing the nation’s top three killer diseases, as well as how to reduce their risk of contracting these and other diseases.
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