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Physical therapists need to promote like promoters

Posted Mar 19 2013 9:56pm

It’s easy to do things the way they’ve been done before. What’s not so easy is charting a new course and deciding to take a risk. Marketing is an area where taking risks can be relatively safe (I mean, how often are you going to lose the farm by placing an ad that doesn’t pan out), and the rewards of stumbling onto something new that REALLY works can be a goldmine.

When marketing, I like to challenge myself by …

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