PHR Company MedeFile International Trying New Route for Awareness/Sales–Infomercials With ION Television & Other Networks
Posted Sep 07 2011 6:50pm
Is this going to do it? Time will tell as not much has enticed most consumers today with getting a personal health record started. There are closed system, like Kaiser Permanente who automatically provide a PHR for their patients and so far the closed system seems to be working a bit better. I have around 500 posts up at the top if this blog about personal health records and keep links here for anyone who is interested to get more information. I keep listings of those that are free of charge, but there are many others out there as well. The cost is from $8.50 up to $21.00 a month. It appears you get both a usb drive and have access to your online records as well. We shall see if this works but again I keep saying that consumers can’t see the value here yet and it’s a little work to put a PHR together and again I go back to getting consumers value in their mobile phones, like being able to find FDA recalls and then the rest will soon fall in place, mobile folks looking for a vehicle, that would be the key. Read the link below too and see if you agree. BD
BOCA RATON, FL, Sep 06, 2011 (MARKETWIRE via COMTEX) -- MedeFile International, Inc. (otcqb:MDFI) (pinksheets:MDFI), a leader in Internet-enabled Personal Health Record (iPHR) management solutions, today published the official schedule for its nationally televised advertising campaign, which began airing in key U.S. metro markets on ION Television last month and will continue through August 25, 2012.
The ad campaign provides for the airing of 60-second infomercials and four different six-minute interviews with MedeFile's Chairman, President and CEO Kevin Hauser. The ad spots will endeavor to promote mass consumer awareness of MedeFile and the need for and the many benefits of MedeFile's personal health record management solutions.
The televised infomercials and interviews will air a minimum of 1,000 times over the contracted one-year period on ION Television, and may be substituted at FMW's discretion on FOX, ABC, CBS, CNN and MSNBC in the following metro markets: New York, Los Angeles, Chicago, Dallas, Boston, Philadelphia, San Francisco/San Jose, Atlanta, Washington and Houston.