Pfizer Launches New Social Media Channel on Slideshare.net
Posted Jul 28 2010 8:33pm
Pfizer launched the first pharma channel on Slideshare, at www.slideshare.net/Pfizer , to provide investor and corporate presentations, documents and videos in a custom-branded site. Slideshare gets over 30 million unique visitors each month.
The Pfizer Slideshare channel does a nice job of aggregating many different sources of Pfizer content including: slide presentations, the Pfizer Twitter stream, blog posts, and YouTube videos.
While the channel does allow users to embed, download, and favorite presentations, Pfizer–like most life science companies– continues to take the “social” out of social media as they experiment with the new medium, and they’ve deactivated the comment feature.
While this conservative approach in a regulated industry is understandable, and other pharmaco’s should follow Pfizer’s lead on Slideshare, it’s important to also know that some companies are enabling comments and successfully moderating and managing true community interaction (e.g., Johnson & Johnson’s YouTube channel).