One of my areas of concerns with advertising being on a medical record is space, real estate..forget all the rest of the concerns for a moment and think about additional patient information that could be viewed on a chart, when instead this area will be used for advertising? I wrote my own EMR and space is always an issue and concern in getting the maximum amount of information on the main page so the question here is, will the ads take up space whereby additional patient information could be viewed? BD
Realizing that many practices are unable to install an electronic medical record system due to their cost, Practice Fusion, a San Francisco-based company, is offering a Web-based system at a price it would seem no one can refuse -- free.
But free comes with a price. The system would put advertising on the medical record. And nonidentified data from the patient records would be packaged and sold for marketing purposes.
Critics say Practice Fusion's business model is taking advantage of patient-doctor trust by commercializing patient information. But others say this model might be a way to get EMRs into physicians' offices.