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NutriSleuth UPC Barcoding Company Kicks the FDA in Back End When It Comes to Food Safety-Using a Smartphone to Scan for Info

Posted Aug 12 2010 10:53am

If you read this blog often enough then you area aware of my campaign for drug image and device recall with Windows Tags, which is another type of 2-3D bar coding solution.  Nutrilseuth addresses the nutrition and food side of this puzzle and you can use your Iphone to locate food information, especially important when it comes to food allergies, like peanuts.  You set up profiles in the software with what you are allergic to and instant warnings when you scan, what a great idea. 

Perhaps we will see this expanded to other smartphones in the near future.  The cost is $4.99 at the app store to load up and go.  Below is a video on how the company started and later explains the use of the software.  I think this is great and it is the way mobile health information is moving.  Watch the video from “Untethered” for additional information for a bit more history from both the developer and user side. 

We also need this technology for going beyond nutrition:

Below are a couple paragraphs from one of my many prior posts as devices and drugs need additional information compliance with the FDA.  Now we have the potential to cover all areas if we can get the FDA, device and drug companies on the same note.  For Drugs and Device Recalls we need a little more sophistication and this is where Tags come into play.  Shoot in New York they are putting QR tags on garbage trucks and I get this funny picture in my head of a person chasing the truck to scanSmile See what this grocery chain does if you shop there. 

Kroger uses technology to help identify and inform consumers of recalled products

More Bar Coding Information for Device and Drug Recalls:

“Recalls of both medical devices and drugs are growing for a number of reasons.  First of all, we have a lot more information available today than what we have ever had and we need to capitalize on this opportunity quickly.   We read in the news every day it seems about quality control issues, devices needing software updates and so on.  How do we get the word out quickly and efficiently?  If one has times they can certainly search the web and put out a full on effort to find all of this every day, but healthcare workers have the same problems we all have and that is time.  When human lives are involved, time is clip_image004 everything.

The opportunity to turn a cell phone into a “scanner” with real time information is huge.  As mentioned above, this can be a daunting task at times and we have people at all different stages with using technology today and in my opinion, using a cell phone makes sense, when all one has to do is open a program on the phone and simply “shoot and aim” and relative information would be available instantly.  Back in October of 2009 I kept reading about all the recalls of devices and created my first opinion/idea post here.  It just made sense to me.

Tracking Medical Device Recalls – Sounds Like A Good Place for a Microsoft Tag Data Base at the FDA

If a device or drug notification has changed, the Tag can be changed.  In the case of the FDA and a synchronized data base an encrypted token on the Tag from the FDA could be possible to ensure the information is not a copy cat and with the access to the page only allowed when it contains their token.  Unfortunately there will be those who try to copy cat out there, so this is just a little forward thinking on my part.  Without the FDA token, the information page would not be accessed.  Recently the FDA put out an announcement to help individuals identify recalls and below is a personal opinion with several other links as to my perceived concept on how this can be done much better with technology.  We had the recent “counterfeit Alli” warning and how easy would this have been to take your phone and scan the product to make sure you had the “real product” in hand? 

FDA Publishes Information on How to Identify Recalls – Why Not Scan That Stent With A Cell Phone and Make It Easy for the Public and Manufacturers To Keep Up, Notify And Automate Compliance

Perhaps now that the nutrition side of this is being address maybe some other folks might take this technology seriously.  Everyone I talk to is ecstatic about using their phones to scan, and breaking through tech denial to bring something to consumers image that shows “VALUE” is difficult at times.  I say this as I have been on this campaign since October of 2009.  Take time to vote too if you will.  BD 

Within seconds of scanning a UPC barcode label, the NutriSleuth app searches a database of +200,000 name-brand grocery store products and delivers instant results. Each user profile has customizable severity levels (including anaphylaxis) for a multitude of nutritional criteria, including serious medical conditions like pancreatitis and diabetes. The iPhone application instantly “translates doctor’s orders” of dietary requirements into a visual “yes or no” for a food product.

There are no other applications- web, mobile or otherwise- that allow a user to aggregate multiple dietary parameters resulting in a set of allowed food items that meet all of their specified needs. Preset Nutrition Criteria are programmed to the general guidelines of the professional medical industry; lifestyle preferences can be customized by the user.

Mom is grocery shopping for her family. Her husband has a heart condition, her daughter has diabetes, her son has peanut and dairy allergies, and she personally just wants to eat a low fat, high protein diet. Mom picks up a box of crackers- are they safe for everyone? She shakes her iPhone, aims the camera at the UPC barcode on the package, and with a quick scan NutriSleuth gives her a readout: a Red Light indicates a severe conflict with her son’s profile. There’s no need to read the ingredients, she puts the box down and moves on

NutriSleuth Medical and Wellness iPhone Application | NutriSleuth

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