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NPR Story On Whether Or Not Healthcare Advertising Should be Banned

Posted May 19 2010 12:00am

There was an interesting story on NPR this week (Morning Edition) where Lynn Neary interviewed James Unland, editor of the Journal of Health Care Finance. The topic was whether or not hospitals should be allowed to spend money on advertising in mass media. As a healthcare marketer, it is apparent to me, having read the transcript, that Mr. Unland knows very little about hospital marketing. You ought to check out this interview (listen to the story or read the transcript) at http://www.npr.org/templates/story/story.php?storyId=126899935 .

After claiming that hospitals should rely on only PSAs, the Internet, direct mail and earned media to tell their stories, Mr. Unland does make a good point when he states that hospitals should put more effort behind marketing to referring physicians. I agree. But from my perspective, that was the only insightful idea that he offered up. Check out the interview for yourself at http://www.npr.org/templates/story/story.php?storyId=126899935 . See what you think. I obviously bring my own bias to this discussion.

Post by Dan Dunlop, The Healthcare Marketer

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