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No more Viva Viagra on some majo ...

Posted Nov 10 2008 4:17pm

No more Viva Viagra on some major websites, and not sure if it included all locations. 

Well it appears that ED is perhaps not really a game after all.  BD 

Which is why Pfizer's Viva Cruiser game, in which players guided a motorcyclist down a desert road picking up gifts for a loved one including the little blue pills, stood out as arguably the most unusual piece of drug  marketing yet seen, even though it would barely rate a mention in, say, the soda business. The game, however, was pulled from Forbes.com earlier this month. A Pfizer rep declined to explain why. This follows the removal of a video showing its "Viva Viagra" ad from CNN.com. The ad aired online without the proper warning message, prompting a cease and desist from the FDA. "This video is misleading because it makes representations and suggestions about the use of Viagra for erectile dysfunction, but fails to disclose any risk information for the drug," the FDA said in a letter to Pfizer.

From an earlier post:  

As the game progresses, players get points for running over gifts and are penalized for hitting the orange cones. As a stopwatch counts down the available gametime, Pfizer’s “Viva Viagra” theme song can be heard in the background. The desert and the song are a play on the “Viva Las Vegas” theme that Pfizer has borrowed for its campaign. Simultaneously, a man’s voice offers advice: “Don’t let erectile dysfunction slow you down … erectile dysfunction is a common issue so doctors talk to men about ED all the time,” and so on.

FDA Makes Viagra Feel Blue About Online Ads

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