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Name Bank: Corporate face: The five masks

Posted Jan 18 2011 7:17pm
Every corporation has a face, as imagery, shine and style is inter-layered into a skin appearing as a mask with uplift captured by its distinct name identity and poised to reach the upper stratosphere of stardom. Corporate masks are just like real people, some are exciting and some boring, some you remember and some you forget, some you like and some you simply don't. Whether you like it or not, at this very moment, your corporate mask is out there on the block, fully exposed and it's being judged by the global markets.
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