One of the things I love about Twitter is the number of exceptional healthcare marketers who are online sharing information through the medium. I follow the Twitter healthcare marketing group (#hcmktg) and healthcare social media group (#hcsm) everyday and regularly find links to the latest articles on topics related to healthcare marketing including healthcare reform, patient safety and social media. The problem with Twitter is that the stream of tweets is constantly moving. It is easy to miss a single tweet. That’s why I use my blog to point out pertinent or interesting articles that I learned about through Twitter. Blog posts form a more permanent record of valuable resources and should be easy to access. Even though I do retweet (RT) information about great articles, I also share them in this forum. To find me on twitter, my handle is @dandunlop or go to http://twitter.com/dandunlop .
One article I found this week through Twitter was a piece in the USA Today titled “Some doctors join Facebook, Twitter; others wary.” This is a terrific article about the opportunities and challenges associated with physicians getting involved with social media. For the piece, the reporter, Rita Rubin, interviewed Dr. Kevin Pho who is best known as physician blogger KevinMD. I follow Kevin on Twitter, subscribe to his eNewsletter and frequently visit his blog ( http://www.kevinmd.com/blog) . He is a phenomenon in social media with more than 250,000 page views within his blog each month. You can find Kevin on Twitter at http://twitter.com/kevinMD .