MIT AgeLab has developed AGNES (Age Gain Now Empathy System), a suit worn by individuals to better understand the physical challenges that come with aging. The suit allows students, product developers, designers, engineers, marketing planners, architects, packing engineer, and other individuals to “experience the motor, visual, flexibility, dexterity and strength of persons in their mid-70s.”
The MIT AgeLab conducts focus groups and other types of research to better understand the older generation. This insights that flow from this research allow the MIT AgeLab to develop innovations for an aging society. Companies working with the MIT AgeLab obviously understand that seniors are marketable audience who should not be ignored.