For a while now I’ve been writing occasional posts about the role of mommy blogs in healthcare. I believe they are a powerful tool for engaging moms – a valuable audience for hospitals and medical centers. Evidently the folks at Seattle Children’s Hospital agree.
Last week Ragan.com ran a feature written by Lindsey Miller that profiled Pediatrician Wendy Sue Swanson, aka, Seattle Mama Doc. Dr. Swanson maintains the Seattle Mama Doc blog in association with Seattle Children’s Hospital – and she does a phenomenal job. Check out the blog for yourself at http://seattlemamadoc.seattlechildrens.org/ .
I love this blog. Dr. Swanson writes from her heart and is honest about her emotions. She’s the mother of two young boys along with being a clinician who sees patients two or three days each week. She’s on the medical staff of Seattle Children’s as well as serving as a clinical instructor in the Department of Pediatrics at the University of Washington. What’s most important to me is that she seems like a real person when you read her posts. That’s probably because she writes and edits her own posts. Dr. Swanson controls the content on her blog including the frequency of her posts and the topics she chooses to write about.
I can only imagine what this blog does for the Seattle Children’s brand. The blog attracts 12,000 unique visitors each month with each visitor spending an average of 7 minutes on the blog. Those are great numbers and indications of consumer engagement.
I encourage you to check out Lindsey Miller’s article about the Seattle Mama Doc by going to http://tinyurl.com/2bzwl44 . The article is titled: “How a pediatrician makes a blog work.” And start following the Seattle Mama Doc blog!