Blue Cross Blue Shield of Michigan ( BCBSM ) doesn’t advertise their Medicare Supplement plans because they are such money losers for the company. BCBSM has a dominant market position with nearly 60% market share, and the second largest Medicare Supplement membership rests with United Healthcare who maintains just under 20% of the market.
Several other health insurance carriers in Michigan are trying to take advantage of the fact that BCBSM’s is not marketing their plans aggressively by launching products of their own in Michigan in 2010. Priority Health, Aetna, and Blue Care Network (a subsidiary of BCBSM), will all launch Medicare Supplement offerings to Michigan residents in 2010. In addition, Health Alliance Plan began selling Medicare Supplements in 2008.
Several other health insurance carriers in Michigan are trying to take advantage of the fact that BCBSM’s is not marketing their plans aggressively by launching products of their own in Michigan in 2010. Priority Health, Aetna, and Blue Care Network (a subsidiary of BCBSM), will all launch Medicare Supplement offerings to Michigan residents in 2010. In addition, Health Alliance Plan began selling Medicare Supplements in 2008.
More information about Michigan health insurance.