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Mayo Clinic Creates New “Center for Social Media”

Posted Jul 27 2010 8:24pm

At a time when many life science and healthcare marketers are struggling to “figure out” or to justify social media marketing, the Mayo Clinic blazes forward and recently established a “Center for Social Media.”

Led by Dr. Victor Montori, the purpose of the new group is to “accelerate effective application of social media tools throughout Mayo Clinic and to spur broader and deeper engagement in social media by hospitals, medical professionals and patients to improve health globally.”  Mayo is of course recognized as the social media leader among health systems with over 22,000 Facebook fans, 61,000 Twitter followers and over 2.3 million views of YouTube videos.

Click here to visit the Mayo Clinic Center for Social Media.

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