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May 2009 – What a Month!

Posted Jun 02 2009 4:38pm

I have to admit that May is already a blur. I’m already knee deep in June. It’s Saturday morning, May 30th, and I’m at home, on the couch, drinking coffee, and watching SportsCenter on ESPN. My head is still spinning from the month that I just completed. One of my philosophies is that it is important as a marketer to take stock of what you’ve accomplished – whether you do it monthly or quarterly. The work never ends, so every once in a while, take an hour and put together a month in review. You’ll find you and your team do a lot more than you give yourself credit for.  Here’s a recap of what happened in May 2009 (all made possible by the incredible team that supports me back in Chapel Hill and the understanding of my family):

  • On the home front, May was a busy month. I attended six of my daughter’s soccer games, one horse show (she won several ribbons!), a karate exhibition, an open house at my daughter’s new school for next year, and a family reunion where all of my siblings came together (four sisters) for the first time in 30 years.
  • At the start of the month, my firm was notified that we won six Healthcare Advertising Awards ( Healthcare Marketing Report ). With the economy being so rough this year, we’ve been very selective about the money we spend on award entries, so winning six awards was terrific. We were particularly pleased that four of the awards were for our campaign launching the new East Carolina Heart Institute at Pitt County Memorial Hospital.
  • We were also notified that we won three National Aster Awards for campaigns produced for Tufts Medical Center and University Health Systems.
  • I wrote 20 posts for this blog and another 6 posts for my Brand Expeditions blog that deals with general branding and marketing.
  • We started the month by beginning work on a campaign for a brand new medical center client in Massachusetts that should launch this fall.
  • May 5-6, I attended the New England Society for Healthcare Communication (NESHCo) Spring Symposium in Providence, Rhode Island.
  • This was my company’s first year entering work in NESHCo’s Lamplighter Awards. We sent in two submissions for work we did for Tufts Medical Center and its Floating Hospital for Children.On May 5th, at the Lamplighter Awards luncheon, we learned that both of our entries were winners. We won gold for best overall campaign (Floating Hospital Pediatric Specialty Campaign) and silver for our ‘Speak Up Wash Up’ hand hygiene campaign.
  • Later on the afternoon of May 5, I presented at the NESHCo Symposium, together with my client Mark Shelley from Lexington Medical Center in West Columbia, SC. We spoke on the topic of the green marketing and the green movement in healthcare.
  • On May 8, Bruce Wlach (Jennings) and I attended the Spring Conference of the Carolinas Healthcare  Public Relations and Marketing Society (CHPRMS). I gave a presentation titled “Demystifying Social Media and Making it Relevant to Healthcare.”
  • Just prior to my presentation on May 8, I was interviewed by a reporter from USA Today for a piece she was writing on whether or not publicity around the swine flu will have a lasting impact on Americans’ hand hygiene behavior. The story ran on May 18th in USA Today and I was quoted a couple of  times.
  • At some point during the month I judged the National Health Information Awards.
  • In the May Issue of Health Governance Report, an article on marketing in a recession included a number of quotes from their interview with me. Health Governance Report is a HealthLeaders publication.
  • An article I co-authored with Anissa Davenport was published in the May Issue of Healthcare Marketing Report. The article was titled “A Vision for Strategic Marketing in Healthcare.”
  • My firm launched a new Orthopedics campaign for University Health Systems.
  • The Spring Issue of Marketing Health Services magazine included an article I contributed titled “Marketing Your Marketing: Don’t Keep You Success a Secret.”
  • I was interviewed for an article in the June Issue of Infection Control Today magazine, that came out at the end of June. The article included a nice section on the Tufts Medical Center hand hygiene campaign.
  • Toward the end of the month, I was invited to join the Top HealthBlogger Network, which means my blog posts will now be re-published on the and will be available to its 4 million unique visitors each month.

I love what I do for a living, and I absolutely thrive on this kind of activity. June promises to be just as intense with some major client projects including a huge pediatrics campaign, a vascular campaign, and another hand hygiene campaign. I’m also working on a couple of articles in collaboration with some of my favorite people in the industry. And then there’s always blogging to keep me busy. Life is good.

Post by Dan Dunlop, The Healthcare Marketer

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