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Marketing, Marketing, Marketing…Zyrtec & Claritin Eye Drops Don’t Contain Zyrtec or Claritin

Posted Aug 23 2009 10:32pm 1 Comment

What’s up with this?  Perhaps those ingredients were not meant for our eyes, but marketing and branding lives on.  BD 

Both companies have extended their brands into new eye-drops products, but despite carrying the Zyrtec and Claritin names neither eye-drops brand contains any of the drugs that consumers know as Zyrtec or Claritin.

The drug in Schering’s Claritin pills is loratadine, but Claritin Eye contains ketotifen, not loratadine. The drug in McNeil’s Zyrtec pills is cetirizine, but Zyrtec Itchy Eye Drops contains ketotifen fumarate, not cetirizine. A note on the Zyrtec web site says:

The ingredients and uses of this product are different than other ZYRTEC products.

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The Claritin web site only distinguishes the products when you click to look at the ingredients label.

Zyrtec and Claritin's New Eye Drops Contain Neither Zyrtec Nor Claritin | BNET Pharma Blog | BNET

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Article Marketing can bring you detailed info on eye drops.

 

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